How AI and Agentic Capabilities are Transforming CRM Workflows

Today, the real value of CRM goes beyond managing customer records. What matters is how effectively it helps interpret context, surface insights, and support decisions that improve customer experience and drive revenue growth. In this new era, integrated AI agents and AI-powered CRM applications enable more dynamic human-AI collaboration —reducing time spent on operational tasks and freeing teams to focus on what truly drives growth: strategy, creativity, and meaningful customer connections.  

Building on this vision, the video below continues the conversation from Creatio’s Agentic Automation event, where Creatio’s experts demonstrate how AI agents amplify CRM workflows across marketing, sales, and service, each supported by practical, real-world examples. 

Watch the full recording of “Agentic Automation: The Age of AI Twin” event to see how teams are leveraging AI solutions across sales, marketing and service — and the outcomes they’re achieving today!