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a Leader in 2021
Gartner® Magic Quadrant™
For Sales Force Automation
Gartner evaluation of 16 Sales Force Automation (SFA) vendors will help organizations to choose the solution that best meets their strategic sales objectives and explore the recent market trends.
Gartner evaluation of 16 Sales Force Automation (SFA) vendors will help organizations to choose the solution that best meets their strategic sales objectives and explore the recent market trends
Creatio believes it maintained it’s Leader position in 2021 Gartner’s Magic Quadrant for Sales Force Automation thanks to its advanced no-code SFA capabilities and ability to fulfill demands of midsize and large enterprises in both short and long sales cycles for B2C and B2B segments.
"Sales leaders, amid a pandemic, are reevaluating their sales technology stack investments to encompass more virtual selling or remote selling capabilities and self-service digital commerce.
Sales organizations are increasingly trying to understand customer journeys and require the need for SFA systems to interact with a variety of channels to glean insights and personalize communications.
The top market trend is the expansion of AI and virtual selling capabilities in SFA, whereby remote selling using collaboration tools and unified communications is becoming an essential part of the sales technology stack.
Prescriptive next best actions — an aspect of B2B guided selling capabilities — is rapidly improving in maturity and on the horizon for many vendors."
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*Gartner, “Magic Quadrant for the Sales Force Automation,” 4 August 2021, Adnan Zijadic, Ilona Hansen, Melissa Hilbert, Steve Rietberg.
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