About the webinar

Learn best practices and critical success factors for designing an efficient customer engagement strategy and transform faster. Explore the future of customer engagement.

Thursday, December 7

2:00 pm ET

Featured guest speaker

Brent Leary


Managing Principal of The 56 Group, LLC, and author of the best-selling “CRM at the Speed of Light”

Paul Greenberg is one of the world’s leading CRM analysts, frequently referred to as “The Godfather of CRM”. His book, “CRM at the Speed of Light”, now in its fourth edition, is in 9 languages and been called "the bible of the CRM industry”. In addition, Paul is an author of "The Commonwealth of Self Interest: Customer Engagement, Business Benefit" (out in August 2018 by Harvard Business Press), which is a complete look at how to build and execute customer engagement strategies and programs.

Matt Tharp


Chief Evangelist at bpm’online

Matt is a marketing and sales leader with over 15 years of experience in CRM technology focused on customer engagement and automation. He’s a SaaS innovator and industry thought leader.


  • Critical success factors for designing an efficient customer engagement strategy.
  • How to align all business processes around your customer to drive real business results.
  • Best practices in making your customer engagement strategy work.
  • Future outlook on customer engagement and how to keep up with the evolution of customer engagement and behavior.
  • Technologies to enable faster transformation across various business units.

Why participate?

Get strategic

with insights on how to gain a competitive advantage through innovative approaches to customer engagement

Get skilled

on how to leverage tremendous business opportunities created by intelligent technology

Get inspired

by the thought-provoking speaker and CRM expert who shares your vision and passion

Do not miss out on hearing Paul Greenberg sharing his expertise on how to take Customer Engagement to the next level!