Creatio Joins CRM Playaz IRL 2026, Contributing to Industry Dialogue on Agentic AI and the Future of CRM
Creatio, a global vendor of an agentic CRM and workflow platform with no-code and AI at its core, announced its sponsorship and participation in CRM Playaz IRL 2026, a community-driven industry event hosted by CRM Playaz founders Paul Greenberg and Brent Leary, that took place between the 11th and 12th of March, 2026.
Held in Atlanta, USA and streamed globally, the event builds on more than a decade of conversations hosted by Greenberg and Leary through their influential CRM Playaz program, which brings together analysts, practitioners, and technology leaders to discuss the evolution of CRM, customer experience, and enterprise technology. This year, the in-person gathering emphasized open conversation and collaboration, bringing the community together to discuss emerging topics including AI, customer engagement, and digital transformation.
During the “In the Hot Seat” show discussion, Creatio joined industry experts in a conversation about how agentic AI is fundamentally changing how organizations operate, enabling software platforms to move beyond assisting users toward independently executing workflows, orchestrating processes, and delivering business outcomes. The session explored the growing role of autonomous AI capabilities in redefining enterprise technology and business models.
Creatio’s participation reflects the company’s continued commitment to supporting the CRM and customer experience community while helping organizations leverage agentic AI and no-code automation to accelerate innovation and improve customer engagement.
To learn more about Creatio and its agentic CRM platform, visit www.creatio.com
About Creatio
Creatio to oparta na sztucznej inteligencji platforma do zarządzania relacjami z klientami (CRM) i przepływem pracy, na której ludzie i agenty AI współpracują ze sobą — bez żadnych ograniczeń dotyczących liczby użytkowników, agentów czy skali działania. Pomagamy średnim i dużym przedsiębiorstwom w zarządzaniu procesami obsługi klienta w dobie sztucznej inteligencji. Firma Creatio, z siedzibą w Bostonie w stanie Massachusetts, dysponuje międzynarodowym zespołem i rozległą siecią partnerów. Obsługuje tysiące klientów w ponad 100 krajach oraz automatyzuje dziesiątki milionów przepływów pracy każdego dnia. Prawdziwa troska o naszych klientów i partnerów leży u podstaw naszego DNA.
