Best Campaign Management Software for 2025 and Beyond

As customer engagement and marketing demands grow, so does the need for smarter tools. According to Grand View Research, the global MarTech market is set to triple from $465.18 billion in 2025 to $1,379.27 billion by 2030.

This surge is reshaping how companies run marketing campaigns to connect with their audiences. Traditional ads give way to integrated strategies across multiple channels, like social media, content, SEO, email, and PPC. To manage it all, businesses are turning to campaign management software – platforms that centralize planning, campaign execution, and analytics across every channel.

In this guide, we will explain what campaign management tools do, their key features and benefits, common challenges, and the best platforms businesses should consider in 2025.

What is Campaign Management Software?

Campaign management software is a marketing platform that enables businesses to plan, launch, manage, and optimize campaigns across multiple channels from a centralized system. It helps marketing teams coordinate campaign execution, streamline workflows, and automate routine tasks, which results in greater efficiency and measurable ROI across every stage of the campaign lifecycle.

Campaign management platforms are designed to support every stage of a marketing campaign, from targeting the right audience to delivering messages across multiple channels and measuring results. They allow marketers to create personalized journeys, automate when and how messages are delivered, and track performance in real time. By centralizing these processes in one system, campaign management systems improve speed, ensure consistency, and give teams the insights they need to optimize results and scale impact.

Example of Campaign Management Software by Creatio

Criteria That Make Campaign Management Software “the Best”

Campaign management platforms can be inherently abstract, so what makes one solution "the best" often depends on your campaign type, industry, specific goals, and growth stage. Rather than chasing a universal feature set for campaign management, it is more efficient to look for tailored capabilities for specific campaign types, and marketing tools to support its core processes and workflows.

To identify a top-tier campaign management platform, look for:

• Support for specific campaign types – To manage email, social, multichannel, partner marketing, or industry-specific campaigns (e.g., financial services or B2B) from a single platform.
• Comprehensive feature sets – Including universal tools like audience segmentation, asset management, testing tools, scheduling, real-time analytics, and performance tracking, as well as campaign-specific capabilities, such as landing page templates, automated email sequences, and other tools.
• Customizable workflows and no-code capabilities – To tailor existing campaign flows, approval paths, and triggers to match your business goals and needs; and design entirely new workflows from scratch using visual builders or no-code tools
• Scalable architecture – Allowing teams to seamlessly grow from simple outreach to complex, cross-channel campaigns without switching platforms.
• Built-in AI features and automation – To streamline complex workflows and repetitive processes like streamlining repetitive tasks, getting data-driven insights, optimizing timing and targeting, enhancing personalization at scale, and more.

At the end of the day, the goal of any campaign management software is simple: run efficient, data-driven marketing campaigns that deliver real business outcomes. 

Best Campaign Management Software: Overview

Campaign management software comes in many forms – some focus on specific channels like email or social media, while others offer end-to-end solutions for managing complex, multichannel strategies. The best platforms combine ease of use with powerful digital marketing features that help teams plan, execute, and optimize campaigns at scale.

Based on a detailed review of today’s best campaign management tools, we’ve selected 10 standout options that are well-equipped to support campaign marketers in 2025 and beyond.

1. Marketing Creatio

Marketing Creatio is an AI-native omnichannel platform for automating marketing campaigns and lead management workflows with no-code tools and maximum freedom. This comprehensive solution enables teams to build, run, and optimize highly personalized campaigns supporting a range of marketing strategies through end-to-end automation and advanced AI tools.

The platform provides a comprehensive view of contact and account data, manages the full lead lifecycle, and supports the planning and execution of both digital marketing and offline campaigns. Its powerful AI capabilities enhance every stage of the marketing process – from segmentation and campaign design to content generation, email creation, lead scoring, and funnel management – enabling faster execution and data-driven decision-making.

As part of the broader Studio Creatio platform, Marketing Creatio integrates seamlessly with Sales and Service Creatio solutions to form a comprehensive CRM system. Its no-code architecture allows marketers to design and adapt workflows without deep coding expertise, while advanced customization options ensure the platform’s alignment with specific business needs. According to Nucleus Research, Creatio users have seen a 61% reduction in lead response time and a 17% decrease in manual data entry within sales processes.

With access to over 700 third-party integrations, Marketing Creatio can be further extended to fit unique business processes, making it one of the best campaign management software for organizations of any size, goal, or complexity.

Core Features

• Omnichannel Campaign Management – Advanced capabilities to plan, budget, execute, and track marketing campaigns and projects of any type and complexity
• 360 Customer View – A comprehensive view of contact and account data, including a complete multichannel engagement history, to help teams build highly personalized, context-aware communications across the customer journey
• Lead Management Automation – Robust AI-powered tools to automate the entire lead lifecycle with minimal manual effort
• Email Marketing Management & Automation– Full-cycle automation of personalized email marketing campaigns of any complexity and scale to effectively nurture marketing and sales pipelines
• Digital Ads Management – Complete lifecycle management and optimization of digital marketing campaigns, with built-in analytics to enhance targeting, manage budget spend and maximize marketing ROI across channels.
• Event Management – A comprehensive system for planning and tracking all stages of online and offline marketing events of any scale to streamline event planning, boost attendee engagement, and track impact on pipeline generation
• Advanced Campaign Automation – A rich set of campaign tools to automate various workflows and processes, allowing campaign managers to save time, increase productivity and streamline operations.
• AI Capabilities – Combines generative, predictive, and agentic AI to streamline key marketing processes such as campaign design, content creation (text and visuals), localization, audience segmentation, lead scoring, and more.

Considerations

• May have a steep learning curve for users unfamiliar with no-code development.
• Extensive customization options may require increased implementation time.

Pricing

Creatio offers a flexible, modular pricing structure in which businesses pay only for the functionality they need. Pricing starts at $40 per user/month, with the AI capabilities (Predictive AI, Generative AI , and Agentic AI) automatically added at no cost.

A 14-day free trial is also available to help teams explore the platform’s capabilities and customize its features to their specific needs. 

Build journeys, automate campaigns, and scale with Marketing Creatio

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2. HubSpot

HubSpot is a leading all-in-one platform that provides a central hub for solutions across marketing, sales, and customer service. One of the core platform’s offerings is the HubSpot Marketing Hub – a robust toolset for campaign management, lead tracking, analytics, and workflow automation. It’s designed to streamline marketing processes and provide clear visibility into campaign progress from a single, unified workspace. 

HubSpot is particularly well-suited for midsize businesses running multiple campaigns across different channels, offering the structure and scalability needed to manage, optimize, and grow their campaigns efficiently.

Core Features

• Email marketing platform - allows users to create and automate personalized email campaigns using a simple drag-and-drop editor. Automated workflows and A/B testing optimize delivery, helping to engage audiences effectively.
• Campaign tracking - enables real-time performance tracking, including key metrics like open and click-through rates.
• Social media management - helps manage social media content across multiple platforms, allowing users to schedule posts, and engage with followers, streamlining social media operations.
• Lead nurturing and scoring - scores leads based on their interactions, helping sales teams prioritize prospects. Automated workflows send targeted content based on lead behavior, improving the chances of conversion.
• Detailed analytics and reporting - offers comprehensive insights into campaign performance and customizable dashboards to visualize data.

Considerations

• Can be very expensive for larger teams
• Some advanced features are available only in higher-tier plans.
• Customizations and advanced features may require technical expertise.

Pricing

Basic features and campaign management capabilities can be tested in a free plan. Paid plans start at $20 per user per month for small teams, while its advanced features require higher-tier subscriptions starting at $856 per month per 3 users.

3. ClickUp

ClickUp is a highly customizable all-in-one project management and productivity software that provides robust marketing and campaign management tools. Its campaign management tools include task management, time-tracking software, and multiple collaboration features to help teams streamline their marketing operations and improve overall productivity. 

Core Features

• Task management and automation - project management tools help organize and automate tasks to ensure efficient execution of campaigns.
• Collaboration tools - facilitate teamwork with built-in communication features and file-sharing capabilities, enhancing coordination and information sharing.
• Customizable workflows - automate manual processes and routine tasks and adapt to various workflows for personalized project management.
• Customizable templates - provides over 1000 customizable templates for campaign’ planning, tracking, and analytics, streamlining the setup and execution of a marketing campaign.
• Integration capabilities - connect with over 1000 third-party tools and applications for seamless integration with existing systems.
• Time tracking and reporting - monitors time spent on tasks and provides detailed reports, offering insights into productivity.

Considerations

• Less advanced marketing automation features compared to other vendors.
• Configuring complex workflows and automation requires technical experience.
• Overcomplicated platform’s interface and setup.
• The software can be slow and lagging.

Pricing

Free plan available with basic features. Paid plans start at $10 per user per month, with more advanced features in higher tiers.

4. SproutLoud

SproutLoud is a marketing automation software focused on distributed marketing, providing tools for managing and automating local marketing campaigns. It is designed to increase sales through local partners, decrease costs, and increase marketing ROI. 

Core Features

• Local marketing automation - automates both online and offline marketing efforts at the local level, ensuring consistent and efficient execution of campaigns across multiple channels.
• Asset management and customization - manages and customizes marketing assets for local use, allowing local teams to build powerful strategies for content marketing with the brand in mind.
• Performance analytics tools - track the key performance indicators of a local marketing campaign, providing insights into effectiveness and areas for improvement.
• Budget and co-op fund management - efficiently manage budget and co-up funds across multiple campaigns, helping marketing teams optimize spending.

Considerations

• Limited customization options.
• Initial learning curve for new users.
• Pricing can be too high for small businesses.

Pricing

The pricing of the SproutLoud campaign management software is available only upon request.

5. Zoho Campaigns

Zoho Campaigns offers a diverse set of features for managing campaigns, which can be integrated with other tools within Zoho’s ecosystem. It helps businesses execute effective email and SMS campaigns with ease, offering tools for automation, segmentation, and detailed analytics. This campaign management software also provides seamless CRM integration, which enables smooth data sync between marketing and sales teams, improved lead nurturing, and more personalized outreach based on real-time customer insights. 

Core Features

• Email workflow automation - pre-made templates and a drag-and-drop workflow builder help automate email processes like user onboarding, follow-ups, and nurturing campaigns, streamlining communication with the audience.
• Audience segmentation and targeting - divides and targets audiences based on specific criteria, enabling more precise and effective marketing by ensuring the right messages reach the right recipients.
• Dynamic personalization - offers easy-to-use personalization with a drag-and-drop editor, allowing users to tailor email content, images, and CTAs, enhancing engagement and relevance.
• A/B testing - allows real-time testing of different campaign versions to determine which performs best with specific audiences, optimizing campaign effectiveness.
• Integration with Zoho CRM solution - syncs seamlessly with Zoho's customer relationship management system, enabling smooth data flow and enhanced coordination between marketing and sales teams.

Considerations

• Limited integration options with third-party applications and tools.
• Not suitable for businesses with complex workflows.
• Users reported problems with email and workflow builders.
• Limited customization options for email and footer design.
• Limited pre-made campaign layouts.

Pricing

Free plan available with limited features. Paid plans start at $17 per month (for 2,500 contacts), with additional features like SMS marketing in higher tiers.

6. Snov.io

Snov.io is an all-in-one cold outreach automation platform that offers campaign management tools for email campaigns, lead generation, and sales automation. It streamlines the process of finding leads, nurturing them through email campaigns, and closing sales with powerful automation tools. 

Core Features

• Email drip campaigns - automate the process of sending a series of pre-written emails to leads over time, helping to nurture prospects and move them through the sales funnel.
• Lead generation tools - provides various tools to identify and collect potential leads, including email finder and verifier, domain search, and technology checker, ensuring a steady flow of prospects.
• CRM integration - syncs with sales CRM solution to keep track of interactions, manage relationships, and streamline sales processes.
• Analytics and reporting - offer detailed insights into email performance, lead engagement, and overall effectiveness.

Considerations

• Limited features for a large-scale marketing campaign.
• Only basic CRM features.
• Unintuitive interface and initial learning curve.
• It might become overly expensive as the emailing list grows.

Pricing

Free tier available with limited features. Paid plans start at $39 per month for small teams, with higher tears scaling based on the number of leads, credits, and features.

7. Social Status

Social Status is a social media analytics tool and influencer marketing platform designed to measure and report social media performance for Facebook, Instagram, LinkedIn, X, TikTok, and YouTube. It provides fully customizable multi-channel social media reports that help measure performance and improve the marketing campaign. 

Core Features

• Detailed social media analytics - provides in-depth analysis of activities on social media accounts, offering comprehensive insights into engagement, reach, and overall performance across various platforms.
• Automated reporting - generates customizable reports automatically, saving time and effort while delivering consistent, accurate data for review and decision-making.
• Competitor analytics - compares social media content and strategies, helping identify strengths, weaknesses, and opportunities to stay ahead in the market.
• Profile analytics - helps track all social media accounts and explore every single metric in one consolidated dashboard.
• Influencer analytics - combines all influencer and creator campaign performance into one place and enables a seamless connection to each profile.
• Audience insights - offers detailed insights into audience demographics and behavior, allowing for more targeted and effective social media strategies based on a clear understanding of your audience and how they interact with your content.

Considerations

• Focuses primarily on social media channels, so there are no broader campaign management features.
• Lack of flexibility for customizing the reports.
• Lack of dynamic filtering features.
• It can be expensive for growing teams.

Pricing

Plans start at $9 per month, with higher tiers offering more features. A free plan with limited capabilities is also available.

8. Hootsuite

Hootsuite is a social media management platform that helps businesses get more followers and grow their online presence. It allows marketers to create, schedule, and publish content on various social media platforms to generate engagement. Hootsuite offers pre-made templates for social media, trend-monitoring tools, ad campaigns, and social media analytics. 

Core Features

• OwlyWriter AI - generates social media captions, content ideas, and hashtag suggestions with generative AI capabilities.
• Bulk post scheduling and automation - automate and schedule posts across multiple social media platforms and publish content at the best times to increase engagement.
• Social listening tools - help track trends, and monitor topics, mentions, and hashtags to determine brand sentiment and get ideas for what to post.
• Analytics and reporting - provides detailed insights and reports on social media performance, helping track key metrics and optimize strategy based on real-time data.
• Team collaboration tools - enhance teamwork with features that allow for seamless collaboration, such as assigning tasks, sharing content, and coordinating responses from a shared inbox, ensuring everyone stays aligned.
• Social media ads - help to design and publish social media ad campaigns on different platforms including LinkedIn, Facebook, Instagram, and more.

Considerations

• Hootsuite is one of the most expensive social media management tools.
• There’s no option to tag people or companies across all the social platforms.
• The user interface is confusing and difficult to navigate.

Pricing

Paid plans start at $99 per user per month, with advanced features in higher tiers.

9. ActiveCampaign

ActiveCampaign is an intelligent marketing automation platform that combines email marketing, automation, and CRM software, ideal for small to medium-sized businesses. The platform helps personalize customer interactions through advanced segmentation and dynamic content, ensuring that each message resonates with its intended target audience. With its user-friendly interface and extensive integrations, ActiveCampaign offers a comprehensive solution for managing customer relationships and executing effective campaigns. 

Core Features

• Email automation and campaigns - automates email marketing processes, allowing businesses to send personalized, timely messages to their audience, improving engagement and efficiency.
• Social & ad audiences - allows you to create and target specific audiences for social media and ad campaigns, integrating your email campaigns with broader digital marketing efforts for a cohesive approach.
• Omnichannel marketing - supports intelligent multichannel marketing automation across multiple channels such as email, social media, and SMS, seamlessly connecting campaigns and ensuring consistent communication.
• A/B testing - enables real-time testing of different versions of campaigns to decide which performs best.
• Dynamic content creation- helps personalize content based on user data, allowing for tailored messaging that resonates more deeply with individual recipients.

Considerations

• Steep learning curve.
• Overcomplicated reporting features.
• Lacks some advanced features like A/B testing.
• Limited customization in lower-tier plans.
• Surprise price spikes.

Pricing

Plans start at $15 per month for a personalized marketing campaign, with more advanced plans available at higher price points.

10. Mailchimp

Mailchimp is an all-in-one marketing automation platform that combines tools for email marketing, a marketing CRM, and digital campaign features. It enables businesses to use customer data to customize their marketing strategies, ultimately improving engagement and driving better results. 

Core Features

• Email campaign creation and automation - helps users create and automate email marketing campaigns using intuitive design tools, over 130 pre-built templates, behavioral-based automations, and segments.
• Campaign manager – offers a unified platform to manage several campaigns across channels, as well as track key campaign tasks and touchpoints.
• Creative Assistant - helps build aesthetic and consistent multichannel campaigns using design best practices and AI.
• Audience segmentation tools - help target people based on their behavior and interests to create more personalized and relevant campaigns.
• A/B testing - tests different versions of campaigns to identify which performs best, helping improve campaigns for better results.

Considerations

• Unintuitive user interface.
• Limited customization capabilities.
• Outdated and repetitive email templates.
• Limited functionality in lower-tier plans.
• It can become costly as subscriber lists grow.

Pricing 

Mailchimp has quite complex pricing system, with different functionalities coming at different cost. For example, its email marketing tools start at $60/mo (2,500 contacts), while the plan for the website core functionality starts at $10/mo. There is also a custom pricing for transactional emails, which are provided upon request.

Features to Look For

Campaign management platforms provide a comprehensive set of tools to streamline every stage of your marketing efforts. Whether you're running multichannel campaigns, nurturing leads, or refining your strategy with performance insights, these systems help you execute faster, work smarter, and drive stronger results. 

The core functionalities of campaign management systems include:

1. Campaign planning and scheduling - facilitates the planning of a marketing campaign on a unified platform, allowing marketers to schedule all tasks and set deadlines. This ensures timely execution and alignment with strategic goals, helping to keep the campaign on track.
2. Audience segmentation - enables precise targeting by dividing the audience into segments based on demographics, behavior, or preferences. This helps businesses craft tailored messages that resonate with specific groups and improve customer experience.
3. Content management - provides tools for creating, storing, and managing marketing content, including emails, social media posts, and ads. This centralizes content creation and ensures consistency across all channels.
4. Automation - automates repetitive workflows such as sending follow-up emails, posting on social media platforms, or triggering responses based on user actions. This streamlines processes and increases efficiency, allowing marketing teams to focus on more creative tasks.
5. Performance analytics - tracks and analyzes key performance metrics like engagement rates, conversions, and ROI. This data helps in assessing campaign effectiveness and making data-driven adjustments.
6. Budget tracking features - monitors and manages campaign expenditures, ensuring that budgets are adhered to, providing insights into cost-effectiveness of marketing initiatives.
7. Collaboration tools - facilitates marketing team coordination through shared workspaces, task assignments, and communication features, enhancing collaboration and workflow efficiency.

Benefits of Using Campaign Management Software

Campaign management solutions offer diverse business benefits that can significantly impact your campaign outcomes. 

The most common benefits you’ll get after integrating campaign management tools include:

1. Improved efficiency – automates repetitive processes and tasks like email scheduling, social media posting, lead nurturing, content generation for landing pages, and others
2. Unified view across multiple channels – provides a single platform for managing campaigns of any type, which allows teams to effectively coordinate and execute multi-channel campaigns.
3. Enhanced engagement – by creating more personalized messaging and segmenting audiences, businesses can increase engagement and build stronger customer relationships.
4. Improved campaign effectiveness – enables data-driven decision-making through robust analytics and reporting tools, leading to more precise targeting and increased conversion rates.
5. Better resource allocation – helps allocate resources more efficiently by identifying which campaigns and channels bring the highest ROI, ensuring the budget is invested in the most impactful areas.
6. Improved team collaboration – improves coordination and communication among marketing team members, by centralizing campaign data, tasks, and timelines.
7. Consistent brand messaging – ensures that all marketing communications are aligned with the brand's voice and values, strengthening brand identity across all channels.
8. Enhanced agility – enables real-time tracking of campaign progress, allowing for quick adjustments to optimize performance and respond to market changes.
9. Cost efficiency – by automating tasks and optimizing campaigns based on data insights, businesses can optimize their marketing budget and achieve higher ROIs.

Implementation Challenges

While it’s important to know the benefits of campaign management software, businesses should also consider the major challenges that come with it. This allows campaign managers not only to avoid costly mistakes and ensure seamless implementation but also to ensure you’ve selected the best campaign management software according to your business needs. 

Complexity and learning curve

One of the primary challenges is the complexity of the software itself. Many platforms offer a wide range of features and customization options, which can be overwhelming for users, especially those who are new to the technology. This often requires substantial time and resources for training and onboarding, which can delay the full utilization of the software.

Integration with existing systems

Integrating campaign management software with existing tools and systems can be difficult. Businesses often use multiple platforms for different aspects of their operations. Ensuring that the new software seamlessly connects with these systems - such as CRMs, email marketing tools, and social media management platforms - can be a complex and time-consuming process.

Data management and privacy concerns

With campaign management tools handling large volumes of customer data, businesses must ensure that they comply with data protection regulations like GDPR or CCPA. Proper data management practices need to be in place to avoid breaches and ensure that customer information is handled securely, which can be a significant challenge.

Cost and resource allocation

Implementing a campaign management software can be costly, not just in terms of the software itself but also in the time and resources needed for setup, customization, and ongoing maintenance. Smaller businesses or teams with limited budgets may struggle to justify these expenses, especially if they don’t use all software's advanced features. 

Case Study: Novaturas Enhanced Marketing Performance with Creatio’s No-Code Platform

Novaturas, the leading tour operator in the Baltics, was looking for a unified solution to modernize its sales and marketing operations. With no CRM system, limited campaign visibility, and heavily manual workflows, the team lacked the tools to scale and optimize performance.

Despite investing in channels like Facebook ads and web forms, the company had little visibility into ROI or conversion impact. By implementing Creatio’s no-code platform, Novaturas has unified its marketing, sales, and booking data, automated key workflows, and adjusted targeting strategies based on real-time campaign insights.

Key outcomes:

• 25% increase in sales team efficiency
• 45% improvement in lead conversion rates
• Full visibility into marketing channel performance and ROI
• Automated lead distribution and multichannel campaign workflows

• Integrated booking and CRM data for a 360° customer view

  “Creatio has given us crystal-clear visibility into our marketing channels' performance. Before, we were guessing - 'It looks like there are sales, so maybe we should invest more.' Now, we can pinpoint exactly which channels convert, when, and why.” 
  — Kazimieras Jarmalis, Head of Direct Sales at Novaturas

With Creatio, Novaturas now runs smarter, data-driven campaigns and continues to scale client engagement across every touchpoint. 

Case Study: How Griswold Automated Marketing Workflows with Creatio 

Griswold, a leading non-medical home care provider with over 200 locations across 32 states, struggled with manual lead management, fragmented data, and inconsistent follow-ups, resulting in lost opportunities and limited visibility

To modernize its operations, Griswold partnered with Qnovate to implement Creatio’s AI-powered no-code platform. The system helped teams centralize lead management, automate key workflows, and deliver real-time insights across the entire campaign management.

Key outcomes:

• Gained full visibility into campaign ROI and lead source effectiveness
• Automated lead capture and distribution to reduce manual processes and ensure consistent customer engagement
• Enhanced agent productivity – handling 200+ leads/month per agent
• Reduced client acquisition costs through improved campaign targeting

Greg Morgan, Senior Director of Financial Systems and Analytics at Griswold, says that integrating campaign management software enabled the company to turn the complicated processes into something effortless: “Leads are tracked and nurtured automatically, and our team can now focus on building meaningful connections, rather than chasing data.” 

Empower Your Campaign Management with Marketing Creatio

Campaign management solutions have become a go-to platform for orchestrating marketing operations of any type and scale. The best campaign management software should cover end-to-end campaign workflows, including planning, automation, and analytics, while providing flexibility to adapt to evolving business needs and customer expectations. To get the most value, look for solutions that combine a robust set of capabilities, as well as seamless customization and scalability, so your teams can launch and manage multiple campaigns with precision, at scale.

At Creatio, we understand how critical it is to have the right tools in place. Marketing Creatio offers a comprehensive suite of features to automate workflows, personalize outreach, and accelerate every marketing process to ensure efficient customer interactions across every channel.

Ready to enhance your marketing operations?

Get a live demo from our experts or try Creatio for free to explore how it can support your business today.