Digital transformation of today’s business requires organizations to be both bold and agile in order to keep up with the pace of the market shift. Recent studies predict that by 2017 about 70% of successful digital business models will rely on dynamic processes designed to evolve with customer needs.

CRM technology underpins nearly every customer-facing process today. At the same time, companies that are seeking the transformation, face certain barriers to change:

  • Deficiency in pre-built customer-facing processes and difficulty in modifying them.
  • Customization of business processes takes too long.
  • Specific technical expertise is required to modify processes and better align them with strategic imperatives.

Featured guest speaker

Rebecca Wettemann,
VP and founding partner of Nucleus Research

With a 20 year technology research background, Ms. Wettemann is an expert on the financial analysis of technology and is the author of numerous return on investment (ROI) studies and reports.


Michael Rooney,
SVP and General Manager at bpm’online

Michael brings more than 20 years of experience in the software industry, building and managing various departments from sales and marketing to customer services.

Does your CRM allow for changing customer-facing processes with minimum efforts in order to support your business growth?

How can you make the business case for a more dynamic CRM strategy? Watch the 1-hour webinar recording to find out how to:

Benefit from fast and easy process adjustment – no complex and time-consuming configuration by IT specialists.

Timely adapt customer-facing processes in response to the rapidly changing business environment.

Consistently test, modify, and improve business processes.

Build the business case for transforming your CRM processes.

Don’t miss out on learning why adding greater process focus to your CRM will help your business stay ahead of the curve and gain the advantage against your competitors!

Watch the video!