AI sales agents have stormed the market, and everyone seems to be talking about them, from LinkedIn posts to boardroom conversations. With the promise of automating repetitive tasks, performing outreach tasks, and improving customer engagement, AI sales agents are quickly transforming how sales teams operate.
In this article, we’ll explain what AI sales agents are, the benefits they offer, and how they’re used in real-life scenarios. We’ll also provide a list of the best AI sales agents available in 2025 to help you choose the right tools for your team.
What is an AI Sales Agent?
AI sales agents are AI-powered tools that can autonomously perform sales tasks and support sales-related activities traditionally handled by salespeople. These agents combine natural language processing (NLP), machine learning, and automation technologies to automate and optimize sales processes, with minimal human input.
AI sales agents analyze sales and customer data, learn from it, and perform multiple tasks on behalf of humans. Unlike traditional sales tools that require salespeople to provide input and make decisions, AI sales agents can autonomously understand customer intent and perform actions. For example, agents can interact with prospects in real time and across multiple channels like email, chat, SMS, and calls, qualify leads, schedule meetings, and recommend products, helping sales representatives close more deals.
Types of AI Sales Agents
AI sales agents generally fall into two main categories based on their level of autonomy and role in the sales process: supportive agents and autonomous agents.
1. Supportive AI sales agents
These agents act as intelligent assistants, augmenting the work of human sales representatives. They handle repetitive and time-consuming tasks such as lead data enrichment, initial outreach, follow-ups, and meeting scheduling.
Supportive AI sales agents may also surface real-time insights during sales calls, recommend the next best actions, summarize conversations, and update CRMs with new information. While they don’t replace human interaction, they significantly enhance productivity and allow sales reps to focus on high-value activities like relationship-building and deal negotiation.
Supportive agents are often embedded in sales platforms or CRM systems and work behind the scenes to streamline workflows and remove friction from the sales process.
2. Autonomous AI sales agents
These are more advanced AI systems capable of acting independently, based on data analysis, predesigned processes, and intelligent reasoning. They can initiate workflows, qualify leads, answer product questions, personalize recommendations, and even guide a customer to purchase, all with minimal human intervention.
Using a combination of natural language processing, machine learning, and customer data, autonomous agents can engage prospects across channels with a high degree of contextual understanding.
Autonomous AI Sales Agents are especially valuable for high-volume, transactional sales environments where scale and speed are critical.
AI Sales Agents Use Cases
Below are some real-life use cases that demonstrate how businesses are putting AI sales agents to work:
- Outreach at scale - sales AI agents can reach out to thousands of prospects, chosen based on your ideal customer profile, via email, chat, or SMS with personalized messaging.
- Lead scoring and nurturing - based on lead behavior, demographics, and engagement levels, AI agents can score leads and send tailored follow-ups, helping move prospects through the funnel.
- Sales forecasting - AI sales agents analyze historical and real-time data to predict future sales, helping businesses set realistic sales targets and make informed strategic decisions.
- Next-best action and next-best offer recommendations - AI agents can suggest the next best actions or offers based on the prospect's data and similar historic cases to increase win rates.
- Personalized product recommendations - AI agents can offer relevant product recommendations based on client data, previous sales, shopping habits, and online behavior.
- Meeting summary and CRM updates - after each interaction with a potential customer, AI agents can automatically prepare a summary with key takeaways and update records, keeping sales systems accurate and up to date.
- Quoting, invoicing, and payments - in transactional sales, AI agents can generate customized quotes, send invoices, and process payments.
Find out more about the uses of AI for sales.
Benefits of AI Sales Agents
AI Sales Agents offer a range of advantages that go beyond basic automation. By combining intelligence, scalability, and consistency, they help businesses transform their sales operations and achieve better outcomes across the funnel.
Here are the key benefits:
1. 24/7 engagement
AI sales agents don’t need to take any breaks and can work 24/7. They can instantly respond to customer inquiries, follow up on leads, and handle tasks around the clock, ensuring no opportunity slips through the cracks, even outside business hours.
2. Increased efficiency and productivity
By automating repetitive tasks like lead qualification, data entry, follow-ups, and meeting scheduling, AI sales agents free up human reps to focus on strategic conversations and high-value deals.
According to Forbes, businesses that implemented AI sales agents into their processes were able to automate up to 90% of all prospecting tasks.
3. Improved customer satisfaction
AI agents can help businesses improve the customer experience by providing instant, 24/7 support through natural, human-like conversations. Sales agents can answer questions in real time, reduce wait times, and ensure consistent communication. Additionally, by personalizing messages and product recommendations based on each customer’s behavior and preferences, they make interactions more relevant and engaging.
3. Scalability and cost reduction
AI sales agents can engage thousands of prospects simultaneously across channels in multiple languages without sacrificing personalization or accuracy. This makes it easier to scale outbound campaigns without hiring more staff.
4. Improved lead quality and conversion rates
With intelligent lead scoring, nurturing, and personalized outreach, AI agents help prioritize the most promising opportunities and guide them through the customer funnel more effectively. Additionally, thanks to accurate product recommendations, AI sales agent helps increase the average order value and conversion rates.
5. Data accuracy and real-time insights
AI agents automatically update CRM records, track interactions, and surface valuable insights from large volumes of sales data. This supports data-driven decision-making, helping businesses make better choices regarding strategy and resource allocation.
6. Faster sales cycles
From initial outreach to quote generation and even payment processing, AI sales agents help move deals forward faster by increasing productivity, eliminating manual effort, and ensuring engagement throughout the whole buyer journey.
Best AI Sales Agent Tools to Use in 2025
Creatio - Best for supporting entire sales processes
Creatio offers AI sales agents as part of its no-code platforms and CRM solution, which helps you scale business operations without significantly increasing headcount. These agents handle routine work, boosting productivity, and enabling employees to focus on creative and strategic tasks.
At Creatio, business users and AI agents work together, merging human and digital talent to achieve unprecedented results. Built on a flexible “human-in-the-loop” model, Creatio lets you control how much autonomy the AI has, ensuring the right balance between automation and oversight.
Creatio offers pre-built AI skills that can be personalized to directly augment the way you work, your tasks, your daily tools, and your preferences. AI sales agents continuously monitor your workflows, deliver real-time insights in context, and proactively recommend the next best actions. Thanks to no-code capabilities, users can easily embed AI agents into existing workflows or build and modify AI-infused workflows independently. They can also easily connect AI agents with productivity tools, such as Outlook, Teams, Zoom, and calendars.
Creatio provides the following types of AI sales agents:
- Lead Generation Agent identifies and engages potential customers across multiple channels, helping fill the sales pipeline with qualified prospects at scale.
- Territory Management Agent automatically assigns leads based on sales representatives' location, workload, and experience.
- Account Research Agent automatically gathers and summarizes relevant account information, giving sales reps a complete, up-to-date view of each customer or prospect.
- Deal Coach Agents analyze opportunities in real time and recommend the best next steps to improve deal progression and win rates.
- Proposal Generation Agent quickly creates tailored proposals based on customer data, preferences, and previous interactions, speeding up the quoting process.
- Forecast Agent delivers accurate, data-driven sales forecasts and identifies trends and risks across the pipeline to support better planning and decision-making.
Businesses can also create new AI agents to support their unique needs, using natural language, modular design, and no-code visual tools without any technical skills. This flexibility makes Creatio an ideal platform for rapidly deploying AI-driven solutions tailored to any sales process, team structure, or industry. With fast implementation and immediate impact, Creatio delivers powerful time-to-value that drives quicker ROI and long-term business success.
Pricing
Creatio sales AI agents are an integral part of the Creatio platform and are free of charge. The platform's pricing starts at $40 per user per month.
Find Out How AI Sales Agents Can Transform Your Sales Operations
VoiceSpin
VoiceSpin provides an AI contact center solution for sales teams that helps businesses connect with prospects and customers, improve customer experience, and drive sales. With VoiceSpin, businesses can streamline their call management, automate routine tasks, and boost team productivity.
Key VoiceSpin features:
- AI Auto Dialer automatically dials numbers and connects prospects with the best-suited sales reps using an intelligent lead/agent scoring and matching algorithm.
- AI Voice Bot handles inbound and outbound calls, providing answers in natural language and helping prospects book appointments.
- AI Conversation Summary automatically prepares summaries, capturing the essence of the interaction.
- AI Chatbot interacts with website visitors 24/7, answering questions about products and services.
- AI Speech Analyzer monitors all phone calls, evaluating customer interactions and team performance.
Pricing
The pricing for AI Chatbots starts at $500/ month, and for AI Voice Bots, it starts at $1000/month. Additionally, businesses have to pay for the platform, which starts at $270/month for a Basic pricing plan.
Alta
Alta offers a data-driven AI revenue workforce that helps businesses drive growth by automating tasks, personalizing outreach, and running multichannel campaigns. Its AI SDR agent, Katie, uses data to find the best prospects and personalize customer interactions, while the AI calling agent, Alex, calls leads and prospects, engaging them with meaningful conversations.
Key features of Katie:
- Discover & Research analyzes CRM and external data sources to identify ideal prospects, automating research and prospecting.
- Train & Engage automates multichannel outreach by sending follow-up messages via LinkedIn, text, and email.
- Personalize & Schedule acts as an AI writing assistant, preparing personalized messages tailored to the target persona and scheduling meetings.
- Automate & Analyze provides insights into best campaigns, segments, and more.
Key features of Alex:
- Outbound Sales engages prospects 24/7, identifies opportunities, and books meetings.
- Inbound Lead Qualification automatically qualifies inbound leads.
- Account Expansions identifies customers for upselling opportunities.
- Team Coaching analyzes conversations and identifies winning patterns to coach sales representatives.
Pricing
Alta offers custom pricing that depends on the number of team members and the type of AI agent.
Clay
Clay is an AI-powered sales tool that automates manual, repetitive accounts and leads research, helping sales representatives focus on selling. It provides tools for data enrichment and integrates with over 100 data sources to provide valuable insights into company, person, and contact data.
Key Clay features:
- AI Research agent automatically gathers data about prospects and companies, enriching lead information.
- AI Messaging drafts personalized outreach messages to connect with prospects across emails, calls, LinkedIn messages, ads, and more.
- Data enrichment connects with over 100 data providers to enrich lead accounts with reliable information.
Pricing
Clay's pricing starts at $134/month. However, more advanced AI features are only available in the Enterprise pricing plan, which requires custom pricing.
Clari
Clari is a revenue platform supported by AI Copilot that automates mundane tasks, streamlines workflows, and provides actionable next steps. Clari's sales AI agent helps analyze deals, review calls, and forecast future sales. With Clari, businesses can streamline workflows, improve forecasting, and obtain insights from real-time data.
Key Clari features:
- AI Smart Email Summaries provide an overview of email threads to help sales reps quickly catch up
- AI Smart Follow-Up Emails generate human-like follow-ups to keep leads engaged.
- AI Smart Prospecting Emails create tailored emails to connect with prospects at scale.
- AI Smart Deal & Account Summaries provides summaries of key deal and account data.
- AI Smart Battlecards supports sales reps during calls by delivering dynamic talk tracks.
- AI Smart CRM Suggestions updates CRMs with data from calls and sales activities.
- AI Projections products for future outcomes and win rates by analyzing historical data.
Pricing
Pricing for Clari is only available upon request.
Gong
Gong is a revenue AI platform that helps businesses close more deals with AI-based insights and guidance. Gong offers AI sales agents that automate workflows, uncover actionable insights, and enhance human expertise.
Key Gong features:
- AI Deal Predictor predicts the likelihood of closing a deal.
- AI Ask Anything provides instant answers based on sales conversations, CRM activity, emails, and more.
- AI Briefer summarizes calls, deals, and accounts for smooth handoffs and consistent customer experiences.
Pricing
The pricing for Gong is only available upon request and depends on the team size and chosen features.
Common Room
Common Room is a customer intelligence platform that offers a sales AI agent, called RoomieAI, which searches for buying intent signals and runs outbound initiatives at scale. RoomieAI helps businesses find their ideal buyers and unifies buying signals to identify the most promising prospects.
Key Gong features:
- RoomieAI™ Capture captures buying signals and updates accounts with valuable details.
- RoomieAI™ Orchestrate automates pipeline generation tasks, including scoring, prioritization, and outbound suggestions.
- RoomieAI™ Activate generates personalized outbound messages.
- AI-suggested prospects auto-surface contacts most likely to convert from over 200 million databases.
- Person360™ is an AI-enhanced waterfall enrichment that finds information to fill in the blanks on any prospect or account.
Pricing
The pricing for the Common Room with AI features starts at $2.5k/month for the Team package.
Bardeen
Bardeen is an automation and workflow platform designed to automate manual tasks and streamline processes. Businesses can use Bardeen to automate follow-ups, reporting, and scheduling, boosting sales representatives’ productivity.
Key Bardeen features:
- Lead sourcing helps quickly source and qualify leads.
- Personalization sends personalized follow-ups to keep prospects engaged.
- Smart reminders send alerts and reminders on crucial tasks to sales. representatives.
- Unified workflows connect various tools and streamline collaboration.
- Chrome extension connects the sales AI agent with existing tools.
Pricing
The price for Badeen starts at $99/ month.
Relevance AI
Relevance AI provides tools for building AI agents with no technical skills, using no-code tools. AI sales agents created in Relevance can help businesses increase their sales activity without increasing headcount by automating repetitive tasks and streamlining workflows.
Key Relevance AI features:
- Data enrichment finds and summarizes information about prospects based on prompts provided by sales reps.
- Prospecting generates personalized emails and scripts to engage prospects and schedules meetings with potential clients.
- Integration with third-party tools, such as Gmail, Zapier, LinkedIn, and more.
- No code builder allows businesses to create workflows with LLM prompts and no-code tools.
Pricing
The pricing for Relevance AI starts at $19/month per user.
11x.ai - Best for finding high-value prospects and continuous engagement
11x.ai offers digital workers, Alice the SDR agent, and Julian the Phone Agent, who work 24/7 in multiple languages. Alice tracks leads, identifies ideal buyers, and engages decision-makers with personalized value propositions. Julian, on the other hand, handles calling, qualifying, and routes leads to scale outreach. With AI sales agents provided by 11x.ai, businesses can boost productivity and accelerate growth without increasing their headcount.
Key features of Alice:
- Intelligent Buyer Targeting analyzes the market, tracks buyers, and engages them in real time. Thanks to the lead scoring engine, Alice makes sure to target the highest-value prospects.
- Personalized and Adaptive Messaging analyzes prospect signals across social, public, and engagement to uncover pain points and prepare multi-touch engaging campaigns. Learns from each conversation and adapts tone and messaging to match each prospect.
- Following up and Meeting scheduling continuously prospects, handles replies, and schedules meetings.
Key features of Julian:
- Inbound qualification quickly responds to inbound leads, qualifies prospects, and routes them to the sales team.
- Lead nurture and funnel optimization reengages inactive leads based on old conversations and uncovers new opportunities.
- Consented multi-channel outbound engages prospects 24/7 at every touchpoint with human-like interactions.
Pricing
Pricing for 11x.ai is available only upon request.
Interested in learning more about AI-powered sales tools? Find out what are the best AI sales tools on the market today.
Challenges and Considerations
While AI sales agents offer significant advantages, adopting them isn’t without its challenges. Businesses need to be aware of the problems they might encounter and possible solutions to successfully implement sales agents into their processes.
- System integration - for AI sales agents to work effectively, they must be integrated with CRMs, marketing automation tools, and other core systems. Without seamless integration, agents can’t access the real-time data they need to perform tasks or deliver insights. It’s important to choose AI agents that easily integrate with existing tech stacks or provide custom integration options.
- Data quality - AI agents depend on accurate, consistent, and well-structured data to make informed decisions. Incomplete or outdated customer records can lead to poor recommendations and missed opportunities. Regular data cleansing and governance are essential to ensure the best performance.
- Change management - sales professionals might initially resist the idea of introducing AI into the sales process. Clear communication, training, and a focus on how AI supports, not replaces, sales reps are key to encouraging widespread adoption.
- Balancing automation and human oversight - not every decision or interaction should be handed over to AI. It’s important to define when human input is needed and establish controls using a human-in-the-loop approach, especially for complex or high-value deals.
- Privacy and compliance - AI agents often process sensitive customer and business data, which can raise concerns about security and privacy. Companies should make sure that their AI vendors offer robust security features and adhere to data privacy regulations like GDPR and industry-specific standards.
What to Expect in the Future? Trends and Predictions
AI sales agents are evolving quickly, and the next few years will bring even more powerful capabilities and widespread adoption. According to Gartner, by 2028, 33% of enterprise software applications will include AI agents, enabling 15% of day-to-day work decisions to be made autonomously.
In the near future, AI agents will increasingly handle complex tasks with minimal human input, from conducting multi-step outreach sequences to negotiating pricing. As businesses get more comfortable with AI, they will delegate more responsibility to intelligent agents, allowing them to manage larger portions of the sales process autonomously. The future of sales will become more hybrid, with AI agents working alongside human reps, assisting them with their daily tasks.
According to BCG, the market for AI agents is expected to grow at a 45% CAGR over the next five years, proving that AI sales agents are not just a trend but a fundamental shift in how sales teams will operate in the future. Organizations that embrace AI agents as part of their workforce early will be better positioned to scale, adapt, and succeed in the AI-powered future of sales.
