Citizens put a lot of trust in government agencies’ ability to efficiently serve the public. However, managing citizen needs, services, and complex workflows while ensuring transparency and accountability, can be challenging. Especially for national and state agencies that have to serve large populations and handle a wide range of public services.
The coordination between departments, compliance with regulations, and timely responses to citizen requests only increase the complexity of daily operations. How can government agencies overcome these challenges and improve their services? By investing in a CRM (Customer Relationship Management) system tailored to the needs of the public sector.
Government CRM software helps streamline processes, improve citizen communication, and boost operational efficiency. In this article, we discuss how the right CRM system can transform the way government agencies work and how to choose the best solution.
What is Government CRM?
Government CRM is a system designed to help government agencies manage interactions with citizens, businesses, and other entities. It centralizes information, streamlines communication, and services, and ensures government agencies can provide more efficient public service. With a dedicated CRM, government institutions can easily track and manage constituent inquiries, requests, and complaints across multiple channels, such as phone, email, web forms, etc. Because of the nature of government processes, CRM focuses on compliance with national and international laws, security, and managing complex workflows specific to public sector needs.
Why do Government Agencies Need CRM?
Government agencies must deal with many petitioners, including citizens, businesses, and other public entities. Local offices receive hundreds or even thousands of cases every day. For state and federal agencies it’s even more complicated.
How do you manage so many different issues and interactions? It's basically impossible without the right tools. Simple systems may have worked 10 years ago, but these days more advanced solutions are indispensable. That's why government agencies need a dedicated CRM solution that will enable them to automate repetitive tasks and streamline operations while maintaining security and strict compliance with data privacy regulations.
Government CRM Benefits
Government CRM software offers plenty of benefits to agencies in need of a comprehensive solution that will help them manage and improve their daily operations.
Here are some key benefits:
Centralized data management
Government CRM solution gathers and consolidates all the data regarding the constituents from various departments. This way if an agency needs to look up some information they can access it easily in a centralized platform, instead of switching between the systems. This enables faster responses, improves accuracy, and reduces errors. Agencies can easily access information in one platform and generate QR codes to give clients or team members instant access to key resources.
Improved citizen satisfaction
CRM systems assist agencies’ employees in tracking and responding to citizen inquiries and service requests efficiently. Thanks to automated responses, real-time updates, and faster resolution time, government bodies can provide better experiences for their citizens and increase their satisfaction.
Streamlined case management
Government agencies often have to handle many complex cases simultaneously, from social services to permit applications. CRM software tailored to government needs can streamline the management of these cases. Government bodies can handle cases efficiently and effectively with the right tools to automate processes, streamline workflows, and integrate multiple applications into a unified system.
Better collaboration
CRM for government helps public servants from different departments work more closely. They have access to a unified platform with necessary information and communication tools that allow them to collaborate easily. Thanks to automatic task routing and notifications provided by the CRM, employees can pick up tasks as soon as it's their turn to work on them, without additional communication or follow-ups. With access to shared data and communication tools, departments can collaborate more effectively, improving service delivery.
Increased operational efficiency
By automating repetitive tasks government CRM system reduces administrative burdens. This allows government employees to focus on policy development, strategic planning, and building relationships with citizens.
Thanks to the software’s automatic routing, employees can pick up tasks right after they are assigned, which helps reduce delays and improve response times. Automatic routing directs tasks to the appropriate departments or individuals based on predefined rules, helping to streamline government operations and prevent bottlenecks. This leads to faster service delivery and increased satisfaction for both employees and the public.
Key Features of CRM for Government
All government CRM features offer basic features like workflow automation, case management, analytics, etc. However, more advanced solutions like Creatio CRM provide public sector-related features tailored to government agencies' needs.
Let’s take a look at some of the basic and more advanced features:
Workflow automation
Government agencies can reduce their employees' administrative workloads by automating routine, mundane tasks. Entering and updating data, document routing, follow-ups, etc can be automated and make employees' work much easier and give them more time to focus on other tasks. This increases their productivity, boosts efficiency, and ensures that citizens’ requests are being processed faster.
Citizen data management
Government CRM offers centralized storage that helps government agencies securely collect, store, and manage comprehensive citizen data, such as contact details, interaction history, and service requests. It ensures data accuracy, eliminates duplication, and enables a unified citizen profile, allowing public sector employees to deliver faster and more personalized services.
Service and case management
With a government CRM solution, agencies can track and manage all service requests and incident reports. The software automatically routes cases to the right department and employees helping them stay on top of the task with automated follow-ups. Employees can quickly access information about citizens and resolve issues and requests more effectively. This can include citizen requests for infrastructure maintenance, public safety issues, permit applications, etc. With automated queues for inquiries capabilities, they can increase the efficiency of their contact centers, and improve the resolution time.
Contracting management
Government agencies can streamline the entire lifecycle of contracting, from initiation and approval to execution and renewal, with the government CRM. Agencies can manage contract templates, track key milestones, ensure compliance, and collaborate with vendors in a centralized system. It improves transparency, reduces delays, and minimizes errors.
Self-service portals
Instead of manually sending emails or calling each petitioner to update them on their case, government agencies can use CRM software to do this automatically. Citizens can submit issues, leave feedback, and track the status updates online through a portal, without visiting or calling the local government office. And since the system updates information in real-time they can see at what stage their request is without relying on a busy agency’s employees to remember to tick a box or send an email.
Omnichannel communication
Government agencies communicate with citizens and government contract holders via multiple channels, such as email, SMS, phone, web portals, and in-person interactions. CRM for government provides features to centralize and streamline omnichannel citizen communication, so the conversation can be continued through each channel without repeating the same information.
Government agents can simply access the history of interactions with a certain entity, and easily access all the relevant data from every channel they use in a unified platform. This helps agencies provide citizens with their preferred channel and also ensures a smooth transition between them.
Legislative tracking
Government CRM solution makes it easier to track legislative bills through their entire lifecycles and analyze citizens' and advocacy groups' opinions about particular bills. It also streamlines the process of creating and publishing policy statements and press releases thanks to pre-built templates and workflow automation.
Licensing, permitting, and inspections
Thanks to an online self-service portal, citizens can easily apply for or renew the required licenses and permits, track application status, inspection results, etc. in real-time. They can also communicate with government agents and find all related information on a unified platform.
Government CRM software also simplifies the lives of government agents by providing them with a single, well-organized interface to view, track, and process multiple applications. With pre-built workflows, agents can modernize all the stages of the citizen-government interaction, from application to review, inspection, approval, and issuance.
Government agencies that need to conduct inspections of businesses and individuals can use the CRM system to create an action plan for inspectors in one place with just a few clicks. Inspectors can view tasks, check their schedules, and submit reports on the go thanks to the CRM mobile version.
Compliance and security management
Public sector data have a sensitive nature and have to be protected at all costs. That’s why, CRMs dedicated to government agencies include robust security features, that ensure compliance with privacy laws and sensitive data protection regulations like GDPR, CCPA, etc. Government CRMs offer data encryption features, a two-step verification process, and other solutions to safeguard citizens’ information.
Analytics and reporting
CRM for government can help government agencies assess their performance and make data-driven decisions to improve their services thanks to reports and analytics capabilities. CRMs have access to vast amounts of data, which can be automatically analyzed and presented in the form of detailed, actionable reports. Agencies using government software can gain insights into constituent interactions, case statuses, and service outcomes, and use them to optimize their operations.
AI assistant
An AI-powered assistant helps government employees automate routine tasks, find relevant data, and make faster, more informed decisions. It can provide smart recommendations, summarize case histories, and assist with service requests. An AI assistant can also streamline customer service by answering frequently asked questions, providing updates, and guiding citizens through processes in real time.
Integration with third-party applications
Government CRM systems can integrate with other applications and platforms to ensure a seamless data flow. The integration feature enables agency employees to access relevant information across multiple platforms such as financial management software, geographic information systems (GIS), document management platforms, etc., and improve workflow efficiency. Among many available apps, government software can integrate with a GDPR compliance toolkit, Keen Citizen Services, Legislative Tracking, DocFlow, and many other applications crucial to public sector operations.
Best CRM for Government
Creatio
Creatio is a global vendor of one platform to automate workflows and CRM with no-code and a maximum degree of freedom. It’s a powerful solution for government agencies designed to streamline and improve public sector operations. With its composable architecture and user-friendly interface, Creatio allows agencies to easily build and customize processes without extensive IT resources. This ensures that the system can be tailored to the specific workflows and requirements of government bodies.
Security and compliance are top priorities for government agencies, that’s why Creatio CRM, complies with the highest data privacy standards and provides robust security features like end-to-end data encryption and role-based access control. Additionally, Creatio’s integration capabilities make it easy to connect with third-party applications used by government agencies. With pre-built connectors and API integrations, Creatio ensures seamless data flow and communication across multiple systems.
Creatio AI can help government agencies further improve their operational efficiency. With Creatio.ai, government agencies can enhance their workflows thanks to process design and optimization capabilities. By analyzing data and identifying inefficiencies, AI provides recommendations on how to improve processes and design more efficient workflows.
AI can suggest the best routing for tasks, highlight areas where delays occur, and propose adjustments to improve overall service delivery. With its ability to continuously learn and adapt, Creatio AI helps agencies streamline operations and design more effective processes. The platform also offers robust reporting and advanced analytics tools, empowering agencies to track performance and optimize public services. With Creatio CRM, government organizations can improve transparency, streamline operations, and deliver exceptional government services to their communities.
Key features
- Citizen relationship management - provides quick and easy access to up-to-date information about citizens and their needs.
- Correspondence management - creates automated queues for inbound inquiries and requests to increase the efficiency of contact centers.
- Home-based and community-based services - advanced planning and tracking tools for tasks, visits, and routes of caseworkers, social workers, and care providers.
- Self-service online - allows citizens to submit issues, leave feedback, and track the resolutions online via an easy-to-use portal.
- Legislative tracking - easily track the bills from your legislature through their entire lifecycle.
- Project information management - helps keep track of project budgets, deliverables, teams, assignments, milestones, and key success factors.
- Expense management - enables government workers to easily enter, view, and analyze project cost information, eliminating painstaking paperwork and manual errors. Integrates with financial systems for invoice and payment tracking.
- Application management - enables compliance officers to view, track, and process multiple applications in a single interface.
- Online application submission - allows citizens to easily apply for or renew licenses and permits, track application status, and inspection results in real time.
- Regulatory compliance control - ensures regulatory compliance across the organization via centralized management of regulatory documents, compliance plans, employee policies, etc.
Pricing
Pricing for Creatio CRM starts at $40 per user per month with no additional fees for Creatio AI.
Find out more about powerful Creatio capabilities for government agencies and public sector institutions here.
Deliver better public service experiences using Creatio’s customizable government CRM
Salesforce Government Cloud
Salesforce Government Cloud is a platform built specifically for U.S. agencies and contractors that meets federal standards, such as IRS 1075 and FedRAMP. It’s a secure solution that enables government agencies to manage citizen information and applications.
Key features
- No-code tools - enable users to quickly build processes, websites, and apps
- AppExchange - a repository of ready-to-use apps
- Secure cloud infrastructure
- Compliance tools - designed to meet authorizations, such as FedRAMP High, IRS 1075, DoD IL4 and IL5, and Top Secret
Pricing
Custom pricing for Salesforce is available upon request.
See also: Salesforce Alternatives & Competitors and Salesforce Marketing Cloud Alternatives & Competitors
Pipedrive CRM
Pipedrive offers a CRM solution suitable for government and the public sector that provides a comprehensive overview of citizens, stakeholders, and partners. It enables government agencies to automate case management and reduce time-consuming operational tasks, freeing public servants to focus on citizens’ problems.
Key features
- Citizen insights - provide an understanding of citizens’ needs and activities
- Case management - provides an overview of every case, automatically categorizes inquiries, helps identify bottlenecks, and enables easy access to historical case data
- Security tools - safeguard sensitive citizens' and stakeholders' data with powerful protection settings, such as role-based access.
- Integration with third-party applications - integration with tools, such as Zapier, PandaDoc, Aircall, etc.
- Fund management - enables secure and transparent management of funds
Pricing
From €14 to 99 per seat per month.
Dynamics 365 US Government
Microsoft Dynamics 365 offers a tailored CRM solution for the United States public sector. It helps modernize administrative processes, streamline workflows, and increase efficiency in government services. Microsoft makes public interactions with government agencies more accessible while protecting citizen data and ensuring regulatory compliance.
Key features
- Self-service platform - a citizen portal enables constituents to access information, submit requests, and check the status of their inquiries.
- Contract management - streamlines purchasing and oversees vendor relations.
- Integration with the Microsoft ecosystem - seamlessly integrates with other Microsoft tools, such as Azure, which provides valuable insights and empowers data-driven decisions.
- Microsoft Copilot - boosts agent productivity and enhances service experiences with generative AI.
- 3-layer data security model - provides robust security features, such as role-based security, record-based security, and field-based security
- Field service management - optimizes scheduling, deploying, and management of field personnel.
Pricing
Pricing available upon request.
Knack
Knack is a CRM platform that provides no-code tools for data management and workflow automation. It allows non-technical users to create applications without relying on IT resources to customize their solutions to meet their needs.
Key features
- Robust security measures - role-based access control and data encryption.
- No-code workflow automation - automates manual repetitive tasks, such as sending emails, updating records, and updating deadlines.
- Infrastructure services and hosting - helps manage infrastructure repairs and maintenance.
- Citizen services - a public-facing portal for citizen services that allows them to schedule appointments and pay fees online.
- Project management - tracks project timelines, budgets, milestones, and deliverables.
- Inventory management - tracks inventory levels and manages procurement processes.
- Security tools - data encryption and role-based access controls.
Pricing
Pricing starts at $269 per month.
Granicus Government Experience Cloud
Granicus provides a Government Experience Cloud that helps unify the end-to-end customer journey and improve service delivery. It helps government agencies create human-centered customer experiences and build meaningful connections.
Key features
- Service Cloud - digitizes and streamlines all government services from 311 service requests to license and permit applications.
- Engagement Cloud - provides tools, such as email, conversational two-way SMS, surveys, sentiment analysis, etc., to deliver more relevant experiences.
- Operations Cloud - streamlines meeting and agenda management, simplifies public record requests, and facilitates compliance with regulations.
- Analytics and reporting - provides insights into citizen engagement and satisfaction.
Pricing
Pricing of Granicus is available only upon request.
Accela Civic Platform
Accela is a government CRM platform that unifies licensing, permitting, and code enforcement on one platform. It provides government agencies with pre-built solutions for managing state services, such as building, planning, service request management, business licensing, environmental health, etc. Accela focuses on enabling civic engagement and improving citizen experiences with the government.
Key features
- Workflow engine - automates process components, such as assigning tasks for users, managing SLAs, routing, and approvals.
- Integrated security controls - leverage Microsoft Azure to safeguard sensitive information.
- GIS visualization - geographic data visualization with integrated map services and layers to manage processes, such as permit, inspection, and license processing across multiple parcels.
- Resident access - multilingual online resident services portal for submitting applications, tracking statuses, and scheduling inspections.
- Electronic Document Review (EDR) - a project management system for plans, architectural drawings, licenses, and other digital documents.
- Reports and analysis - standardized and ad-hoc reporting with visibility into process data.
How to Choose a Government CRM Software?
When selecting software for government, agencies need to consider the specific needs and challenges of public sector organizations. A well-chosen CRM system should align with the agency's goals, improve service delivery, and comply with data security regulations.
Here's a list of key factors to consider:
- Data security and compliance - agencies should look for robust security features that comply with data privacy laws such as GDPR and other local regulations to protect sensitive data of their citizens.
- Ease of use - the system should be user-friendly and intuitive so the employees can quickly adapt to it without extensive training
- Customization capabilities - CRM should be tailored to the specific workflows and processes of government agencies, so employees don’t waste time and resources building them from scratch.
- Integration with existing systems - the CRM should easily integrate with other government applications, such as financial management systems, case management software, and GIS platforms.
- Scalability - the government CRM system must grow alongside the agencies’ needs, accommodating more users and increasing the data storage over time.
- Citizen-centric features - CRMs should offer omnichannel communication features so citizens can reach out to the agency in their preferred way. It should also provide self-service options that allow them to handle their cases without leaving their house.
- Support and training - government CRM vendors need to provide initial and ongoing support, regular updates, and training to ensure smooth implementation and long-term success.
- Cost-effectiveness - government agencies should consider the total cost of ownership, including licensing fees, implementation, etc, to ensure they fit into the budget.
Government CRM Implementation Case Study
To ensure social and economic growth, the government needs to efficiently develop infrastructure across the whole country. This might be problematic for smaller countries, which typically have limited resources. For Israel, coordinating large-scale infrastructure projects used to be a real challenge.
The project approval process in Israel involves multiple entities, including service organizations like Israel Water Company, and federal bodies. Traditionally, it relied on manual coordination tacts, which often led to inefficient paperwork, misunderstandings, and delays, slowing down project delivery.
To address these issues, the Israeli government formed a joint venture involving the Prime Minister’s Office, the Ministry of Finance, and the Ministry of Transportation and Road Safety. They tasked Netivei Israel (Israel’s National Road Company) with developing a national digital platform to streamline coordination. After exploring the market, Netivei Israel chose Creatio’s no-code platform to automate workflows and CRM with a maximum degree of freedom to manage national infrastructure projects.
National Coordination Platform
Creatio’s partner in Israel, Proceed, implemented The National Coordination Platform where entrepreneurs, engineers, project managers, and contractors collaborate. The platform automates project workflows, from initial research to final approval. It also integrates Israel's mapping services to visualize areas of interest and automatically generate required documentation.
The cloud-based platform is secured with two-factor authentication and access control limited to relevant stakeholders who take part in the multi-stage approval processes. Creatio CRM also helps manage internal support requests, allowing users to communicate via multiple channels and automatically turning messages into service cases.
The National Coordination Platform has significantly improved project management, streamlining approvals and enabling real-time collaboration across multiple stakeholders. Within three months of launch, the Israeli National Roads Company and 40+ other infrastructure companies adopted the system. As a result, the project handling time was cut by 75%, with a 15% increase in project coordination completed within 30 days.
Government CRM Software Empowers Public Sector Agencies
A modern CRM system helps government agencies improve service delivery, streamline operations, and build stronger relationships with citizens. With features like citizen data management, case tracking, and secure workflow automation, agencies can respond more efficiently to public needs while staying compliant with regulations.
Selecting the right CRM starts with understanding your specific needs. Look for solutions that offer secure data management, flexible process automation, and tools for citizen engagement. Evaluate vendors based on scalability, compliance capabilities, ease of use, and integration with existing systems.
Investing in the right technology today lays the groundwork for a more efficient and citizen-centric government tomorrow. Try Creatio for free and find out how it can empower government agencies to transform public services.
