10 Best Real Estate CRM Software in 2025

A real estate agent goes through numerous customer interactions every day – analyzes clients’ requests, arranges house viewings, drafts and approves agreements and contracts, and more. All these tasks can easily become overwhelming and confusing without a robust system to help you organize customer data and streamline customer engagement. Fortunately, that’s exactly what real estate CRM (Customer Relationship Management) software does.

In this article, we go through the many benefits of CRM for real estate, list the CRM features that are vital for the real estate industry, and list the top 15 real estate CRM solutions to help you choose the best software for your business.

What is Real Estate CRM?

Real estate CRM (Customer Relationship Management) software is a platform that serves as a central hub for all your customer and prospect information and helps you organize and automate your interactions, for example, streamline sales processes, track and organize property listings, and improve customer service.

A CRM enables you to cover the entire customer journey, providing a more personalized and smooth customer experience. 

Why Real Estate Agents Need a CRM?

Ultimately, a CRM for real estate agents is a necessary tool for a successful business. While a small real estate agency can get away with storing client information in Sheets and emails, at some point, you gain enough customers, for it to become unsustainable. Mistakes and delays in communication arise, and the new staff is almost impossible to onboard due to a lack of a single source of truth.

A real estate CRM helps you kill two birds with one stone — it makes your day-to-day operations easier to manage while giving you real estate CRM tools to increase customer satisfaction. It benefits both you and your customers, ultimately boosting your business.

For example, a real estate CRM provides you with a robust customer database. The software analyzes their demographic and psychographic data and helps you design and build an automated, personalized email campaign aimed at maintaining your relationships. Thanks to a real estate CRM, you can tackle tasks like this in a matter of minutes, ensuring continuous contact with your clients and return customers in the future. In addition, the real estate CRM tracks and analyzes the email campaign in question, providing data-based insights on how to improve your marketing efforts and optimize your strategy.

All in all, a real estate CRM helps agents enhance their productivity, build stronger relationships with clients, close more deals, and ultimately grow their business.

Best CRMs

CRM Features Vital for Real Estate Agents

In this section, we compiled a list of CRM features essential to supporting real estate activities. Some of them are standard, such as sales pipeline management, while others, such as referral tracking, may be missing from a non-specialized CRM platform. When choosing a CRM tool for your real estate agency, make sure the platform offers these features or allows you to add them through no-code customization and integrations.

Contact management

A CRM should enable you to conduct detailed contact management, including storing client information, communication history, preferences, and engagement tracking.

Pipeline management

A CRM solution should offer pipeline management tools tailored to the real estate industry, enabling agents to track leads, deals, and transactions through various stages (e.g., prospecting, property viewing, offer negotiation, closing).

Workflow automation

Automation features should facilitate follow-ups and scheduled communications and streamline routine activities like proposal approval.

Task management

Robust task management capabilities help agents stay organized by assigning tasks, setting deadlines, and tracking progress. For example, CRM Creatio provides tools for sales managers to oversee the work of sales reps and assign them new prospects. This ensures that no critical activities or client interactions are overlooked.

Transaction and contract management

In real estate transactions, there are numerous documents, contracts, and deadlines to manage. A CRM platform should support invoicing processes, contract management, and document storage. This includes generating invoices, managing contracts, tracking payments, and storing legal documents related to property transactions.

Referral tracking

Many real estate agents rely on referrals for new business. CRM systems can track referrals and provide insights into which clients are bringing in more business. This information can be used to incentivize word-of-mouth marketing and strengthen relationships with clients who actively promote the agent's services.

AI tools

AI-driven features such as predictive analytics, lead scoring, and intelligent insights can enhance decision-making, identify trends, and personalize client interactions. For example, AI can analyze client behavior to recommend properties that match their preferences.

A mobile access

Considering how many work hours real estate agents spend outside of the office, access to a CRM on the go is vital. A mobile app allows agents to quickly update customer data while handling the open house viewings and demonstrating apartments.

Integration

Seamless integration with other real estate tools and platforms such as platforms for property listings and accounting software is crucial for data consistency and organizing efficient workflows. Make sure that the CRM of your choice offers connectors to popular real estate software.

Customization

CRM customization empowers companies to tailor every aspect of their CRM system to meet industry-specific needs. A CRM solution that allows you to customize dashboards, data fields, and workflows enhances your productivity and operational efficiency.

Analytics and reporting

Comprehensive analytics and reporting capabilities provide valuable insights into sales performance, lead conversion rates, marketing ROI, client engagement metrics, and empower agents and management to make data-driven decisions.

10 Best Real Estate CRM Software Providers

With this list, we gathered the 10 best real estate CRM platforms that provide comprehensive tools to support real estate agents. While some of them are specifically designed for the real estate industry, others are more holistic in nature, targeting a wide market of users. Nevertheless, their reviews indicate that they can provide all the necessary tools for real estate professionals.

1. Creatio

Creatio offers an end-to-end CRM platform that covers the entire customer lifecycle. Its main advantage is the ultimate flexibility and customization of the no-code CRM. Creatio is the best real estate CRM for agencies looking for a CRM system catering to their unique processes.

For starters, the platform itself consists of three distinct products, Marketing Creatio, Sales Creatio, and Service Creatio, that can be easily purchased separately. That means you can smartly invest in the specific CRM tools you need and avoid overpaying for unnecessary features.

Secondly, Creatio CRM is built on top of a no-code platform, giving you tools to build new business applications without any coding skills required. With the help of user-friendly interface, drag-and-drop components and composable blocks and apps, you can easily create a new workflow to approve proposals, evaluate customer support cases, or create marketing campaigns.

Moreover, Creatio.ai, an AI assistant can build a prototype for a new business app, or a workflow simply based on your description in chat. For example, a real estate agent can build a new CRM functionality to track open houses and automatically send an email to clients whenever there's a viewing in their neighborhood of choice. Creatio.ai can help you optimize your sales process by analyzing the sales cycle, create custom workflows, or build custom dashboards for sales, marketing, and service teams.

In addition to these tools, CRM Creatio offers comprehensive and powerful turnkey capabilities, including lead scoring, pipeline management, sales forecasting, marketing campaign automation, case management, and contract management. With CRM Creatio, you can cover the entire customer journey, from launching the marketing campaign to quickly resolving customers’ requests.

For real estate agencies, Creatio offers referral tracking tools to track how many referrals you get and who brings the highest quality leads. Real estate agents will also find the extensive compliance and security features, such as KYC, extremely useful.

Creatio's Marketplace provides more than 700 connectors to integrate your CRM with other software programs, such as email services, accounting software, property management tools, and more.

Comprehensive business analytics provided by CRM Creatio allows you to generate detailed reports and quickly gain data-based insights into your performance and adjust your business strategy.

Key features

• One platform automating sales, marketing, and service workflows.
• Custom CRM with a library of composable apps and no-code tools for app development, workflow automation, and more.
• Real-time analytics, Gen AI tools, and machine learning capabilities.
• A transparent pricing model allows tailored functionalities without unnecessary costs.

Pricing

Creatio provides a flexible pricing structure. You can choose either the all-in-one CRM or individual products. The core no-code platform starts at $25 per user per month, and there's a free trial option.

Ratings:

• G2: 4.6/5

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2. Hubspot

HubSpot CRM is designed to seamlessly grow alongside your business, simplifying your tasks at every stage. It features a range of powerful tools such as email templates, call tracking, sales automation, and pipeline management.

You can automate tasks, set up a personalized appointment scheduler, incorporate live chat on your website, and seamlessly integrate with your company's apps and business tools through our App Marketplace.

HubSpot CRM is part of Sales Hub and can be combined with Marketing Hub, CMS Hub, and Service Hub for expanded functionality. It's an ideal solution for real estate agencies looking to scale efficiently while maintaining a unified system across all operations.

Key features

• Task automation for repetitive tasks
• Call tracking tools to log, track, and analyze phone calls with clients and prospects
• Email templates to quickly design marketing emails
• A free version of the platform

Pricing

Hubspot CRM offers a monthly subscription for a minimum of $1575 (includes 5 paid users).

Ratings:

• G2: 4.4/5

3. Zillow Premier Agent CRM

The Zillow Premier Agent CRM is a free real estate CRM that stands out for its access to the Zillow platform, which provides unique client insights. This feature allows agents to access their clients' Zillow search activity, enabling them to understand their needs and preferences better. Additionally, Zillow offers a free mobile app, allowing agents to stay responsive to leads and manage their business efficiently while on the move.

While the CRM offers productivity features like tasks, custom notes, and reminders, it's important to note that it's designed as a simple tool, making it suitable for smaller real estate agencies. It excels at performing basic tasks effectively without overwhelming users with sophisticated functionalities.

One key advantage of using Zillow CRM is the exclusivity it provides. Agents using this CRM are the sole agents displayed on their property listings on Zillow, reducing competition and increasing visibility to potential buyers.

However, it's worth mentioning that the Zillow CRM is limited to integration with Zillow only and does not connect to other residential real estate websites, which could be a drawback for agents looking for broader platform connectivity.

Key features

• The access to client information and preferences on Zillow
• Exclusive listings on Zillow
• Task automation and reminders
• Contact management

Pricing

Zillow Premier Agent CRM is completely free.

Ratings:

• G2: 4.1/5

4. REsimpli

REsimpli is a specialized CRM designed specifically for real estate agents looking to enhance their sales productivity.

With REsimpli, agents get access to powerful lead generation capabilities, customizable newsletter templates, and the flexibility of mobile access, ensuring seamless connectivity wherever you go. The platform also provides robust data analytics to track marketing ROI accurately, along with easy-to-create online forms for efficient lead capture and a wide range of mailer templates for impactful marketing communications.

REsimpli emphasizes extensive contact management and streamlined email communications, complemented by automated drip campaigns for consistent engagement. It offers also AI capabilities to automate and streamline real estate processes. Their AI suite includes tools for automated phone follow-ups and call handling, two-way SMS lead qualification, and prospect prioritization.

Key features

• Advanced lead generation
• Comprehensive contact management
• Detailed listing insights
• AI tools, including VoiceFollow AI, CallAnswer AI, and SpeedToLead AI 

Pricing

The starting price for REsimpli is $99 per month for one user, the next tier costs $199 a month and supports 5 users.

Ratings:

• G2: 4.9/5

5. Zoho CRM

Zoho CRM empowers agents to engage with customers seamlessly, irrespective of their location. By integrating with live chat software, email, and social media platforms, you can receive real-time notifications whenever a lead or customer interacts with your business.

The platform also provides real-time reports and insights, enabling you to access up-to-date data instantly, regardless of your whereabouts.

In addition to these features, Zoho CRM offers workflow automation, contact management, and deal tracking capabilities across different stages. You can establish a standardized sales process for your real estate agents, ensuring that prospective buyers receive a consistent and high-quality experience, no matter which team member they engage with.

Moreover, Zoho CRM provides an AI assistant called Zia, that suggests the best times to contact customers, recommends personalized automations to complete routine tasks faster, and calculates the efficiency of workflows.  

Key features

• A free version of the platform
• Flexible pricing that offers various plan upgrades and add-ons
• AI-driven analytics provide insights into your performance
• A library of wide-ranging integrations
• Zia - AI-powered assistant 

Pricing

Zoho's pricing starts at $20 per user/month.

Ratings:

• G2: 4.1/5

6. Pipedrive

Pipedrive offers a streamlined CRM experience with customizable pipelines for visual sales tracking. It stands out with features like reminders, Google Calendar sync, and task automation, aiding in organization and deadline management.

The platform's visual sales pipeline simplifies deal management, allowing users to update contacts, create deals, and navigate the sales cycle effortlessly using a drag-and-drop interface. Its mobile app ensures accessibility on the go.

Moreover, Pipedrive integrates smoothly with third-party systems like Asana, Trello, and Slack, expanding its functionality and compatibility with existing workflows. Overall, Pipedrive is a robust CRM solution focused on enhancing sales efficiency and process management.

Key features

• Deep integration into the Google suite of instruments
• Powerful sales management features and a visual depiction of the pipeline
• User-friendly UI

Pricing

The starting price is $49 per user/month

Ratings:

• G2: 4.3/5

7. Monday CRM

Monday provides a highly flexible and adaptable solution. While not exclusively designed as a CRM, its cloud-based work management platform empowers users to tailor boards and workflows specifically for customer-related tasks.

Notably, Monday stands out for its adaptability, accommodating diverse workflows ranging from CRM functionalities to project management and software development. Additionally, the platform offers a dedicated, pre-configured sales platform to streamline sales processes.

Monday Sales and CRM software is particularly well-suited for small and mid-sized businesses, as well as those who prefer utilizing Kanban boards for organizing information. Its adaptability, coupled with its affordability, positions it as a compelling alternative to traditional CRM solutions.

Key features

• Customizable dashboards and workflows
• Efficient project management tools

Pricing

The price starts at $15 for the Basic plan that includes 3 users.

Ratings:

• G2: 4.6/5

8. Propertybase

Propertybase is a comprehensive real estate platform offering real estate CRM, marketing, and IDX (Internet Data Exchange) software. Its CRM functionality allows for efficient management of listings across real estate websites and facilitates automated ad campaigns on social media platforms, ensuring targeted visibility for properties.

The platform seamlessly integrates with major Multiple Listing Services, enabling gathering and analyzing of listings across various real estate portals. This CRM solution streamlines daily tasks through automation and consolidates operational data in a centralized location, empowering you and your team to prioritize sales activities effectively.

Furthermore, Propertybase facilitates the creation of visually appealing websites directly connected to your CRM, ensuring seamless lead capture and management, thereby maximizing conversion opportunities.

Key features

• Integration of main property listing portals
• A sophisticated website designer
• Powerful marketing automation tools

Pricing

Pricing is available on request.

Ratings:

• G2: 4.6/5

9. Realvolve

Realvolve empowers real estate teams by enabling the creation of intelligent workflows for both internal and client-facing tasks. Users can seamlessly track all contact and property listing details in a centralized platform, with synchronization capabilities across calendars and communication channels.

This CRM facilitates contact, meeting, and task synchronization with Google Workspace, streamlining operational processes. It also offers functionality to calculate net commissions for each sale. Additionally, Realvolve provides the convenience of sending emails, texts, and social media messages directly from the CRM, enhancing communication efficiency.

Key features

• Properties and transactions management
• Lead scoring and referral tracking tools
• Workflow automation for repetitive tasks
• Social media integrations

Pricing

The basic version of Realvolve costs $94 per month. A free trial is available.

Ratings:

• G2: 3.6/5

10. Salesmate

Salesmate is a versatile CRM and process automation platform tailored for sales, marketing, and customer service teams, with a significant customer base in the real estate sector.

The platform seamlessly integrates with multiple sources, facilitating the direct influx of leads into the CRM. Once leads are captured, Salesmate provides intuitive deal and pipeline management tools, alongside essential communication features designed to enhance deal closure rates.

Moreover, Salesmate empowers users to automate routine tasks, communications, follow-ups, and marketing campaigns, streamlining daily operations and improving productivity.

Key features

• Workflow automation, including follow-ups, emails, and marketing campaigns
• Robust sales pipeline management
• Lead management that covers multiple lead sources

Pricing

The starting price is $23 a month. A free trial is available.

Ratings:

• G2: 4.6/5

6 Key Benefits of CRM Software for Real Estate Agents

Personalized communication

CRM systems allow real estate agencies to gather and utilize personalized information about clients, such as their property preferences, budget constraints, and communication preferences. This enables agents to provide tailored property recommendations and services that match each client's unique needs and expectations.

Enhanced sales productivity

CRM systems streamline sales pipeline management by centralizing lead information, automating follow-ups, and prioritizing leads based on their readiness to buy or sell. This increases sales team productivity by focusing efforts on high-potential leads and enabling consistent communication.

Smooth customer experience

CRM facilitates prompt and responsive communication with clients through various channels like email, SMS, and calls. Agents can track client interactions, respond quickly to inquiries, and provide real-time updates on property listings or transactions, ensuring a seamless customer experience.

Streamlined collaboration

A CRM solution serves as a centralized platform for sharing information, tasks, and updates between team members and departments. For example, team members can collaborate on leads, properties, and transactions, while marketing and sales teams can quickly exchange customer data to improve email campaigns.

Accelerated onboarding

CRM systems help new agents onboard quickly and effectively by providing access to centralized resources, templates, and workflows.

Security

CRM platforms offer robust security features such as data encryption, access controls, and audit trails to protect sensitive client information and ensure compliance with data protection regulations. This minimizes the risk of data breaches.

How to Choose a Real Estate CRM

With multiple solutions on the market, choosing the right real estate CRM that will support your business needs might seem like a difficult task. To help you make the right choice, we’ve prepared a list of key aspects you should consider when comparing different vendors:  

• Scope of features - choose a CRM that offers features and pre-built workflows designed for real estate agencies. Look for a solution that provides essential features, such as contact management, pipeline management, transaction tracking, property listings, etc., to avoid time-consuming customization for core processes. 
• Customization capabilities - does your business have unique processes and workflows? If yes, then you should prioritize CRM software that offers easy customization with no-code tools to reduce the need for IT support.  
• User-friendliness - look for a system with an intuitive, user-friendly interface that minimizes the learning curve to speed up time to value. 
• Integration with third-party tools - make sure that the real estate CRM of your choice can integrate with other tools you already use, such as property listing platforms and accounting software. Check vendors’ marketplaces and API integration capabilities to confirm they support unified workflows and smooth data exchange.
• AI capabilities - AI capabilities increase productivity and support data-driven decisions. Choose a CRM platform that natively integrates AI tools to ensure reliable automation, unified data access, and seamless user experience. 
• Scalability - even if you are a small real estate business, chances are you will grow in the future. To ensure the CRM grows alongside your business, choose a system that can easily scale to match your operations and accommodate more contacts, users, and data. 
• Security and compliance - real estate businesses process sensitive client information and to ensure its safety you should select CRM software with built-in data protection measures. Look for vendors that provide strong security protocols, data encryption, and compliance measures. 
• Overall costs - consider the total cost of ownership beyond the initial price. Many vendors include additional fees for implementation, ongoing maintenance, and advanced features. Be sure to understand the full pricing structure to avoid unexpected costs down the road.