15 Best Real Estate CRM Software in 2024

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    A real estate agent goes through numerous customer interactions every day – analyzes clients’ requests, arranges house viewings, drafts and approves agreements and contracts, and more. All these tasks can easily become overwhelming and confusing without a robust system to help you organize customer data and streamline customer engagement. Fortunately, that’s exactly what real estate CRM (Customer Relationship Management) software does.

    In this article, we go through the many benefits of CRM for real estate, list the CRM features that are vital for the real estate industry, and list the top 15 real estate CRM solutions to help you choose the best software for your business.

    What is Real Estate CRM?

    Real estate CRM (Customer Relationship Management) software is a platform that serves as a central hub for all your customer and prospect information and helps you organize and automate your interactions, for example, streamline sales processes, track and organize property listings, and improve customer service.

    A CRM enables you to cover the entire customer journey, providing a more personalized and smooth customer experience.

    Why Real Estate Agents Need a CRM?

    Ultimately, a CRM for real estate agents is a necessary tool for a successful business. While a small real estate agency can get away with storing client information in Sheets and emails, at some point, you gain enough customers, for it to become unsustainable. Mistakes and delays in communication arise, and the new staff is almost impossible to onboard due to a lack of a single source of truth.

    A real estate CRM helps you kill two birds with one stone — it makes your day-to-day operations easier to manage while giving you real estate CRM tools to increase customer satisfaction. It benefits both you and your customers, ultimately boosting your business.

    For example, a real estate CRM provides you with a robust customer database. The software analyzes their demographic and psychographic data and helps you design and build an automated, personalized email campaign aimed at maintaining your relationships. Thanks to a real estate CRM, you can tackle tasks like this in a matter of minutes, ensuring continuous contact with your clients and return customers in the future. In addition, the real estate CRM tracks and analyzes the email campaign in question, providing data-based insights on how to improve your marketing efforts and optimize your strategy.

    All in all, a real estate CRM helps agents enhance their productivity, build stronger relationships with clients, close more deals, and ultimately grow their business.

    CRM Features Vital for Real Estate Agents

    In this section, we compiled a list of CRM features essential to supporting real estate activities. Some of them are standard, such as sales pipeline management, while others, such as referral tracking, may be missing from a non-specialized CRM platform. When choosing a CRM tool for your real estate agency, make sure the platform offers these features or allows you to add them through no-code customization and integrations.

    Contact management

    A CRM should enable you to conduct detailed contact management, including storing client information, communication history, preferences, and engagement tracking.

    Pipeline management

    A CRM solution should offer pipeline management tools tailored to the real estate industry, enabling agents to track leads, deals, and transactions through various stages (e.g., prospecting, property viewing, offer negotiation, closing).

    Workflow automation

    Automation features should facilitate follow-ups and scheduled communications and streamline routine activities like proposal approval.

    Task management

    Robust task management capabilities help agents stay organized by assigning tasks, setting deadlines, and tracking progress. For example, CRM Creatio provides tools for sales managers to oversee the work of sales reps and assign them new prospects. This ensures that no critical activities or client interactions are overlooked.

    Transaction and contract management

    In real estate transactions, there are numerous documents, contracts, and deadlines to manage. A CRM platform should support invoicing processes, contract management, and document storage. This includes generating invoices, managing contracts, tracking payments, and storing legal documents related to property transactions.

    Referral tracking

    Many real estate agents rely on referrals for new business. CRM systems can track referrals and provide insights into which clients are bringing in more business. This information can be used to incentivize word-of-mouth marketing and strengthen relationships with clients who actively promote the agent's services.

    AI tools

    AI-driven features such as predictive analytics, lead scoring, and intelligent insights can enhance decision-making, identify trends, and personalize client interactions. For example, AI can analyze client behavior to recommend properties that match their preferences.

    A mobile access

    Considering how many work hours real estate agents spend outside of the office, access to a CRM on the go is vital. A mobile app allows agents to quickly update customer data while handling the open house viewings and demonstrating apartments.

    Integration

    Seamless integration with other real estate tools and platforms such as platforms for property listings and accounting software is crucial for data consistency and organizing efficient workflows. Make sure that the CRM of your choice offers connectors to popular real estate software.

    Customization

    CRM customization empowers companies to tailor every aspect of their CRM system to meet industry-specific needs. A CRM solution that allows you to customize dashboards, data fields, and workflows enhances your productivity and operational efficiency.

    Analytics and reporting

    Comprehensive analytics and reporting capabilities provide valuable insights into sales performance, lead conversion rates, marketing ROI, client engagement metrics, and empower agents and management to make data-driven decisions.

    15 Best Real Estate CRM Software Providers

    With this list, we gathered the 15 best real estate CRM platforms that provide comprehensive tools to support real estate agents. While some of them are specifically designed for the real estate industry, others are more holistic in nature, targeting a wide market of users. Nevertheless, their reviews indicate that they can provide all the necessary tools for real estate professionals.

    Pro tip

    If you decide to purchase a holistic CRM that wasn't specifically designed for the real estate industry, you can check customer reviews and success stories to see if they have clients in real estate and what challenges the CRM helps them address.

    1. Creatio

    Creatio offers an end-to-end CRM platform that covers the entire customer lifecycle. Its main advantage is the ultimate flexibility and customization of the no-code CRM. Creatio is the best real estate CRM for agencies looking for a CRM system catering to their unique processes.

    Creatio Real Estate CRM

    For starters, the platform itself consists of three distinct products, Marketing Creatio, Sales Creatio, and Service Creatio, that can be easily purchased separately. That means you can smartly invest in the specific CRM tools you need and avoid overpaying for unnecessary features.

    Secondly, Creatio CRM is built on top of a no-code platform, giving you tools to build new business applications without any coding skills required. With the help of drag-and-drop components and composable blocks and apps, you can easily create a new workflow to approve proposals, evaluate customer support cases, or create marketing campaigns.

    Moreover, Creatio Copilot, an AI assistant can build a prototype for a new business app, or a workflow simply based on your description in chat. For example, a real estate agent can build a new CRM functionality to track open houses and automatically send an email to clients whenever there's a viewing in their neighborhood of choice. Creatio Copilot can help you optimize your sales process by analyzing the sales cycle, create custom workflows, or build custom dashboards for sales, marketing, and service teams.

    In addition to these tools, CRM Creatio offers comprehensive and powerful turnkey capabilities, including lead scoring, pipeline management, sales forecasting, marketing campaign automation, case management, and contract management. With CRM Creatio, you can cover the entire customer journey, from launching the marketing campaign to quickly resolving customers’ requests.

    For real estate agencies, Creatio offers referral tracking tools to track how many referrals you get and who brings the highest quality leads. Real estate agents will also find the extensive compliance and security features, such as KYC, extremely useful.

    Creatio's Marketplace provides more than 700 connectors to integrate your CRM with other software programs, such as email services, accounting software, property management tools, and more.

    Comprehensive business analytics provided by CRM Creatio allows you to quickly gain data-based insights into your performance and adjust your business strategy.

    Key features

    • One platform automating sales, marketing, and service workflows.
    • Custom CRM with a library of composable apps and no-code tools for app development, workflow automation, and more.
    • Real-time analytics, Gen AI tools, and machine learning capabilities.
    • A transparent pricing model allows tailored functionalities without unnecessary costs.

    Pricing

    Creatio provides a flexible pricing structure. You can choose either the all-in-one CRM or individual products. The core no-code platform starts at $25 per user per month, and there's a free trial option.

    2. Hubspot

    Hubspot

    HubSpot CRM is designed to seamlessly grow alongside your business, simplifying your tasks at every stage. It features a range of powerful tools such as email templates, call tracking, sales automation, and pipeline management..

    You can automate tasks, set up a personalized appointment scheduler, incorporate live chat on your website, and seamlessly integrate with your company's apps and tools through our App Marketplace.

    HubSpot CRM is part of Sales Hub and can be combined with Marketing Hub, CMS Hub, and Service Hub for expanded functionality. It's an ideal solution for real estate agencies looking to scale efficiently while maintaining a unified system across all operations.

    Key features

    • Task automation for repetitive tasks
    • Call tracking tools to log, track, and analyze phone calls with clients and prospects
    • Email templates to quickly design marketing emails
    • A free version of the platform

    Pricing

    Hubspot CRM offers a monthly subscription for a minimum of $1575 (includes 5 paid users).

    3. Zillow Premier Agent CRM

    Zillow

    The Zillow Premier Agent CRM is a real estate CRM that stands out for its access to the Zillow platform, which provides unique client insights. This feature allows agents to access their clients' Zillow search activity, enabling them to understand their needs and preferences better. Additionally, Zillow offers a free mobile app, allowing agents to stay responsive to leads and manage their business efficiently while on the move.

    While the CRM offers productivity features like tasks, custom notes, and reminders, it's important to note that it's designed as a simple tool, making it suitable for smaller real estate agencies. It excels at performing basic tasks effectively without overwhelming users with sophisticated functionalities.

    One key advantage of using Zillow CRM is the exclusivity it provides. Agents using this CRM are the sole agents displayed on their property listings on Zillow, reducing competition and increasing visibility to potential buyers.

    However, it's worth mentioning that the Zillow CRM is limited to integration with Zillow only and does not connect to other residential real estate websites, which could be a drawback for agents looking for broader platform connectivity.

    Key features

    • The access to client information and preferences on Zillow
    • Exclusive listings on Zillow
    • Task automation and reminders
    • Contact management

    Pricing

    Zillow Premier Agent CRM is completely free.

    4. REsimpli

    REsimpli

    REsimpli is a specialized CRM designed specifically for real estate agents looking to enhance their sales productivity.

    With REsimpli, agents get access to powerful lead generation capabilities, customizable newsletter templates, and the flexibility of mobile access, ensuring seamless connectivity wherever you go. The platform also provides robust data analytics to track marketing ROI accurately, along with easy-to-create online forms for efficient lead capture and a wide range of mailer templates for impactful marketing communications.

    REsimpli emphasizes extensive contact management and streamlined email communications, complemented by automated drip campaigns for consistent engagement.

    Key features

    • Advanced lead generation
    • Comprehensive contact management
    • Detailed listing insights

    Pricing

    The starting price for REsimpli is $99 per month for one user, the next tier costs $199 a month and supports 5 users.

    5. Zoho CRM

    Zoho CRM

    Zoho CRM empowers agents to engage with customers seamlessly, irrespective of their location. By integrating with live chat software, email, and social media platforms, you can receive real-time notifications whenever a lead or customer interacts with your business.

    The platform also provides real-time reports and insights, enabling you to access up-to-date data instantly, regardless of your whereabouts.

    In addition to these features, Zoho CRM offers workflow automation, contact management, and deal tracking capabilities across different stages. You can establish a standardized sales process for your real estate agents, ensuring that prospective buyers receive a consistent and high-quality experience, no matter which team member they engage with.

    Key features

    • A free version of the platform
    • Flexible pricing that offers various plan upgrades and add-ons
    • AI-driven analytics provide insights into your performance
    • A library of wide-ranging integrations

    Pricing

    Zoho's pricing starts at $20c per user/month.

    Pro tip: Consider choosing a CRM vendor with local offices or implementation partners for better customization aligned with your region's laws and regulations. This ensures seamless integration of necessary functionalities, such as rent agreements, tailored to your needs.

    6. Pipedrive

    Pipedrive

    Pipedrive offers a streamlined CRM experience with customizable pipelines for visual sales tracking. It stands out with features like reminders, Google Calendar sync, and task automation, aiding in organization and deadline management.

    The platform's visual sales pipeline simplifies deal management, allowing users to update contacts, create deals, and navigate the sales cycle effortlessly using a drag-and-drop interface. Its mobile app ensures accessibility on the go.

    Moreover, Pipedrive integrates smoothly with third-party systems like Asana, Trello, and Slack, expanding its functionality and compatibility with existing workflows. Overall, Pipedrive is a robust CRM solution focused on enhancing sales efficiency and process management.

    Key features

    • Deep integration into the Google suite of instruments
    • Powerful sales management features and a visual depiction of the pipeline
    • User-friendly UI

    Pricing

    The starting price is $15 per user/month

    7. Zendesk

    Zendesk

    Zendesk is a sophisticated platform designed to streamline sales processes and improve customer relationships with its user-friendly interface. It offers a comprehensive range of features including contact and lead management, sales analytics, and workflow automation.

    Its feature set comprises email tracking, automation, click-to-call functionality, call recording, sales scripts, and automated prospect searches using the Reach tool. This feature particularly benefits commercial real estate agents seeking connections with key stakeholders in other businesses by generating prospect lists based on criteria like company size, job title, and industry.

    Key features

    • Account and lead management tools consolidate essential info for efficient tracking
    • Workflow automation for sales processes
    • Pipeline analytics offer insights into lead conversion and sales performance
    • Email automation enhances communication with timely and personalized emails.

    Pricing

    The starting price is $15 per user/month.

    8. Agile CRM

    Agile CRM

    Agile CRM, while not specifically targeted at realtors, offers numerous features beneficial to their operations. Its unlimited document storage, task management, document tracking, and appointment-setting capabilities make it an ideal choice for small teams seeking user-friendly CRM software.

    With Agile CRM, you gain detailed lead tracking based on their stage in the sales process, providing comprehensive visibility into your pipeline.

    Furthermore, Agile CRM enables you to monitor sales, marketing, and service activities within a single platform, ensuring a seamless client experience from initial contact. The software integrates seamlessly with social media networks, helpdesk solutions and apps such as Gmail and Google Drive, enhancing overall operational efficiency.

    Key features

    • Comprehensive tools for document management
    • Integrations with common business tools
    • Easy-to-use collaboration tools

    Pricing

    There's a free version of the tool. The starting price is $8,99 a month.

    9. Salesmate

    Salesmate

    Salesmate is a versatile CRM and process automation platform tailored for sales, marketing, and customer service teams, with a significant customer base in the real estate sector.

    The platform seamlessly integrates with multiple sources, facilitating the direct influx of leads into the CRM. Once leads are captured, Salesmate provides intuitive deal and pipeline management tools, alongside essential communication features designed to enhance deal closure rates.

    Moreover, Salesmate empowers users to automate routine tasks, communications, follow-ups, and marketing campaigns, streamlining daily operations and improving productivity.

    Key features

    • Workflow automation, including follow-ups, emails, and marketing campaigns
    • Robust sales pipeline management
    • Lead management that covers multiple lead sources

    Pricing

    The starting price is $29 a month. A free trial is available.

    10. Streak

    If you're a dedicated user of Google Workspace, consider Streak as your CRM solution. This tool can be installed as a browser extension and it integrates with Gmail, allowing you to efficiently track deals directly from your inbox.

    By managing contacts within your familiar Gmail environment, Streak eliminates the need to switch between systems, saving you valuable time and streamlining your workflow.

    The basic versions of Streak offer robust features like pipeline management, email tracking, automatic email categorization, tasks, and reminders. For users seeking more advanced functionalities, the Pro and Enterprise versions provide additional capabilities such as detailed reports and access to the Streak API.

    Key features

    • Integration with the suite of Google tools, including Gmail
    • Efficient pipeline management features
    • A free version of the platform

    Pricing

    The paid plan starts at $59 per month.

    11. Monday CRM

    Monday CRM

    Monday provides a highly flexible and adaptable solution. While not exclusively designed as a CRM, its cloud-based work management platform empowers users to tailor boards and workflows specifically for customer-related tasks.

    Notably, Monday stands out for its adaptability, accommodating diverse workflows ranging from CRM functionalities to project management and software development. Additionally, the platform offers a dedicated, pre-configured sales platform to streamline sales processes.

    Monday Sales and CRM software is particularly well-suited for small and mid-sized businesses, as well as those who prefer utilizing Kanban boards for organizing information. Its adaptability, coupled with its affordability, positions it as a compelling alternative to traditional CRM solutions.

    Key features

    • Customizable dashboards and workflows
    • Efficient project management tools

    Pricing

    The price starts at $15 for the Basic plan that includes 3 users.

    12. Propertybase

    Propertybase is a comprehensive real estate platform offering real estate CRM, marketing, and IDX (Internet Data Exchange) software. Its CRM functionality allows for efficient management of listings across real estate websites and facilitates automated ad campaigns on social media platforms, ensuring targeted visibility for properties.

    The platform seamlessly integrates with major Multiple Listing Services, enabling gathering and analyzing of listings across various real estate portals. This CRM solution streamlines daily tasks through automation and consolidates operational data in a centralized location, empowering you and your team to prioritize sales activities effectively.

    Furthermore, Propertybase facilitates the creation of visually appealing websites directly connected to your CRM, ensuring seamless lead capture and management, thereby maximizing conversion opportunities.

    Key features

    • Integration of main property listing portals
    • A sophisticated website designer
    • Powerful marketing automation tools

    Pricing

    Pricing is available on request.

    13. Realvolve

    Realvolve

    Realvolve empowers real estate teams by enabling the creation of intelligent workflows for both internal and client-facing tasks. Users can seamlessly track all contact and property listing details in a centralized platform, with synchronization capabilities across calendars and communication channels.

    This CRM facilitates contact, meeting, and task synchronization with Google Workspace, streamlining operational processes. It also offers functionality to calculate net commissions for each sale. Additionally, Realvolve provides the convenience of sending emails, texts, and social media messages directly from the CRM, enhancing communication efficiency.

    Key features

    • Properties and transactions management
    • Lead scoring and referral tracking tools
    • Workflow automation for repetitive tasks

    Pricing

    The basic version of Realvolve costs $94 per month. A free trial is available.

    14. Close

    Close is a powerful CRM platform with integrated sales automation functionalities. Particularly appealing to real estate professionals are features like two-way email sync, built-in calling and SMS capabilities, and a comprehensive search function, ensuring easy access to prospects’ data.

    An additional standout feature is the in-app Zoom integration, enabling you to conduct Zoom meetings directly within the CRM. The recording of these meetings can be automatically added to the respective contact's profile, ensuring convenient access for future reference.

    Key features

    • A sizeable library of integrations
    • Efficient task management tools
    • Workflow automation and an automated call assistant to take notes

    Pricing

    The most affordable option costs $59 a month. Free trial is available.

    15. Shape

    Shape CRM is a robust real estate CRM featuring a user-friendly interface for efficient contact and deal management. Its functionalities include email automation, text messaging with clients and contacts, synchronization with Multiple Listings Services, and collection of client reviews and feedback.

    Moreover, Shape CRM enables direct client calling from within the tool and allows lead prioritization based on activity or pre-qualifying criteria. The platform seamlessly integrates with Google Workspace, Outlook, and MailChimp, providing a centralized solution for all necessary tasks and operations.

    Key features

    • Lead management and lead scoring tools
    • Email automation features complete with pre-built templates
    • Direct phone calls from the CRM platform

    Pricing

    The complete CRM costs $149 per user/month but you can purchase a customer portal and a lead management tool unbundled at a lower price.

    6 Key Benefits of CRM Software for Real Estate Agents

    Personalized communication

    CRM systems allow real estate agencies to gather and utilize personalized information about clients, such as their property preferences, budget constraints, and communication preferences. This enables agents to provide tailored property recommendations and services that match each client's unique needs and expectations.

    Enhanced sales productivity

    CRM systems streamline sales pipeline management by centralizing lead information, automating follow-ups, and prioritizing leads based on their readiness to buy or sell. This increases sales team productivity by focusing efforts on high-potential leads and enabling consistent communication.

    Smooth customer experience

    CRM facilitates prompt and responsive communication with clients through various channels like email, SMS, and calls. Agents can track client interactions, respond quickly to inquiries, and provide real-time updates on property listings or transactions, ensuring a seamless customer experience.

    Streamlined collaboration

    A CRM solution serves as a centralized platform for sharing information, tasks, and updates between team members and departments. For example, team members can collaborate on leads, properties, and transactions, while marketing and sales teams can quickly exchange customer data to improve email campaigns.

    Accelerated onboarding

    CRM systems help new agents onboard quickly and effectively by providing access to centralized resources, templates, and workflows.

    Security

    CRM platforms offer robust security features such as data encryption, access controls, and audit trails to protect sensitive client information and ensure compliance with data protection regulations. This minimizes the risk of data breaches.

    Grow Your Real Estate Business with Creatio

    For real estate professionals, a long list of properties, an expansive portfolio of real estate listings, and a high volume of contacts can feel overwhelming to organize in one place. A CRM streamlines real estate business management by organizing customer information and streamlining interactions. Try Creatio CRM to access the ultimate degree of freedom to own your CRM automation – sign up for a free trial.

    FAQ

    How to choose a proper CRM for real estate businesses?

    To choose the right CRM for a real estate business, consider factors such as industry-specific features (like property listing management), integration capabilities with existing tools, customization, ease of use, and pricing plans that align with your budget and needs. Read the reviews for the selected real estate CRMs and look for case studies and stories from real estate clients. 

    How does CRM software help real estate businesses?

    Real estate CRMs help by centralizing client information, managing property listings, automating tasks like follow-ups and email campaigns, tracking leads and sales, providing analytics for informed decision-making, and improving overall client relationship management. 

    How much do real estate CRMs cost?

    The price range for a real estate CRM is between $20 and $150 per user/month. Typically, real estate CRMs can be purchased as SaaS and offer a monthly subscription plan. The price varies depending on the number of users and features available.

    Can I develop my own CRM?

    Yes, you can develop your own CRM system. However, it requires significant expertise in software development, database management, user interface design, and understanding of CRM functionalities. You'll also need to consider factors like security, scalability, and ongoing maintenance. Alternatively, you can invest in a no-code CRM platform like Creatio and create your own CRM without any professional development skills.

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