Customer success video: BPMonline CRM for HoReCa

Sebastian Kraemer, Chief Operating Officer in Reikartz Hotels& Resorts, is working in the very competitive HoReCa market. Sebastian emphasizes that effective customer relationship management is one of the key elements of the business.

“Our goal was to develop a professional customer relationship management system which enabled us to strategically plan activities with our customers”, tells Sebastian in his interview. In 2011 Reikartz Hotels & Resorts implements BPMonline CRM for customer relationship management.